{"version":"1.0","provider_name":"Full Focus","provider_url":"https:\/\/fullfocus.co","author_name":"Michael Hyatt","author_url":"https:\/\/fullfocus.co\/author\/michaelhyatt\/","title":"Book Notes: Switch by Chip Heath and Dan Heath | Full Focus","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"LgOAE7Dzyx\"><a href=\"https:\/\/fullfocus.co\/book-notes-switch-by-chip-heath-and-dan-heath\/\">Book Notes: Switch by Chip Heath and Dan Heath<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/fullfocus.co\/book-notes-switch-by-chip-heath-and-dan-heath\/embed\/#?secret=LgOAE7Dzyx\" width=\"600\" height=\"338\" title=\"&#8220;Book Notes: Switch by Chip Heath and Dan Heath&#8221; &#8212; Full Focus\" data-secret=\"LgOAE7Dzyx\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Why is it is so difficult to change? Whether it is our personal lives, our organizations, or our communities, real and lasting change is difficult. According to Chip and Dan Heath, the primary obstacle is a conflict that\u2019s built into our brains. In their new book, Switch, they explain this conflict and, more importantly, how to overcome it to create the outcomes you want. In a moment, I will tell you how to get a free copy of this book.","thumbnail_url":"https:\/\/fullfocus.co\/wp-content\/uploads\/2010\/03\/3d-switch.png"}