{"version":"1.0","provider_name":"Full Focus","provider_url":"https:\/\/fullfocus.co","author_name":"Michael Hyatt","author_url":"https:\/\/fullfocus.co\/author\/michaelhyatt\/","title":"Five Ways to Comply with the New FTC Guidelines for Bloggers | Full Focus","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"T5biYNJnx0\"><a href=\"https:\/\/fullfocus.co\/five-ways-to-comply-with-the-new-ftc-guidelines-for-bloggers\/\">Five Ways to Comply with the New FTC Guidelines for Bloggers<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/fullfocus.co\/five-ways-to-comply-with-the-new-ftc-guidelines-for-bloggers\/embed\/#?secret=T5biYNJnx0\" width=\"600\" height=\"338\" title=\"&#8220;Five Ways to Comply with the New FTC Guidelines for Bloggers&#8221; &#8212; Full Focus\" data-secret=\"T5biYNJnx0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Last fall, the U.S. Federal Trade Commission (FTC) issued new guidelines that require bloggers to \u201cdisclose material connections\u201d for product or service endorsements. in fact, according to The Public Relations Society of America (PRSA), \u201cPeople who blog, tweet or use Facebook to post opinions about consumer products could be fined $11,000 for repeat violations of new federal disclosure rules.\u201d I don\u2019t know how serious the FTC will be in enforcing these guidelines. I have read some reports that indicate they will be primarily focused on advertisers who attempt to influence bloggers without requiring them to disclose that they were either paid or received free goods or services.","thumbnail_url":"https:\/\/fullfocus.co\/wp-content\/uploads\/2010\/01\/iStock_000001520756Small.jpg"}