{"id":7336,"date":"2010-10-22T06:55:21","date_gmt":"2010-10-22T11:55:21","guid":{"rendered":"http:\/\/michaelhyatt.com\/how-publishers-are-using-book-trailers-to-sell-books.html"},"modified":"2010-10-22T06:55:21","modified_gmt":"2010-10-22T11:55:21","slug":"how-publishers-are-using-book-trailers-to-sell-books","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/how-publishers-are-using-book-trailers-to-sell-books\/","title":{"rendered":"How Publishers Are Using Book Trailers to Sell Books"},"content":{"rendered":"<p>Publishers are increasingly using \u201cbook trailers\u201d to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects, they are very, very effective.<\/p>\n<p><object width=\"568\" height=\"345\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/oneuBVcRvy8?fs=1&hl=en_US&rel=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/oneuBVcRvy8?fs=1&hl=en_US&rel=0\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"568\" height=\"345\"><\/embed><\/object><\/p>\n<p>Yesterday, we held our Quarterly Team Meeting at Thomas Nelson. This is a meeting with all our Nashville-based employees. In the meeting, we report on our most recent quarterly performance, recognize our top performing divisions, preview a few of our \u201ccoming attractions,\u201d and then hear from one of our authors. (Yesterday, we heard live from Emerson Eggerichs, author of <em><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/ASIN\/1591451876\/fwis-20\" title=\"Amazon: Love and Respect\" target=\"_blank\" rel=\"noopener\">Love and Respect<\/a><\/em>.)<!--more--><\/p>\n<p>In the \u201cComing Attractions\u201d section, we always introduce a few of the books we are about to publish. Several years ago, we started doing this via video. Initially, it was simply the author talking to our team. But over time, these videos have become more and more sophisticated. Today, they rival movie trailers.<\/p>\n<p>In the old days (three years ago), these videos didn\u2019t provide much utility beyond our quarterly meetings. However, today we use these videos to raise awareness for titles well beyond the company\u2019s walls. They often become the launching pad for the marketing campaign.<\/p>\n<p>Depending on the author\u2019s platform and our assessment of how social-media-friendly the topic is, we produce these videos months before we publish the book. I believe they provide five benefits. They provide a means to:<\/p>\n<ul>\n<li>Sell our internal team on the project.<\/li>\n<li>Create intrigue and initial buzz.<\/li>\n<li>Provide a tool for fans to use in spreading the word. They can post links on Twitter and Facebook or even embed them in their own blogs.<\/li>\n<li>Generate ancillary content and promotion on eRetailer sites.<\/li>\n<li>Introduce prospective readers to the book in a way that can\u2019t be done traditionally.<\/li>\n<\/ul>\n<p>These videos have become so popular that we have created our own <a href=\"http:\/\/www.youtube.com\/thomasnelsoninc\" target=\"_blank\" title=\"Thomas Nelson YouTube Channel\" rel=\"noopener\">YouTube Channel<\/a>.<\/p>\n<p>In addition to the <em><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/ASIN\/1595552200\/fwis-20\" title=\"Amazon: Majestie\" target=\"_blank\" rel=\"noopener\">Majestie<\/a><\/em> trailer by <a href=\"http:\/\/twitter.com\/davidteems\" target=\"_blank\" title=\"David Teems Twitter Profile\" rel=\"noopener\">David Teems<\/a> that I embedded at the beginning of my post, here are a few of my recent favorites:<\/p>\n<p><em><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/ASIN\/1400202078\/fwis-20\" title=\"Amazon: Slave\" target=\"_blank\" rel=\"noopener\">Slave<\/a><\/em> by John MacArthur:<\/p>\n<p><object width=\"568\" height=\"345\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/4t3rJijxmKk?fs=1&hl=en_US&rel=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/4t3rJijxmKk?fs=1&hl=en_US&rel=0\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"568\" height=\"345\"><\/embed><\/object><\/p>\n<p><em><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/ASIN\/1595548041\/fwis-20\" title=\"Amazon: The Skin Map\" target=\"_blank\" rel=\"noopener\">The Skin Map<\/a><\/em> by Stephen Lawhead:<\/p>\n<p><object width=\"568\" height=\"345\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/pg8091maVrw?fs=1&hl=en_US&rel=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/pg8091maVrw?fs=1&hl=en_US&rel=0\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"568\" height=\"345\"><\/embed><\/object><\/p>\n<p><em><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/ASIN\/1595551387\/fwis-20\" title=\"Amazon: Bonhoeffer\" target=\"_blank\" rel=\"noopener\">Bonhoeffer<\/a><\/em> by Eric Metaxas:<\/p>\n<p><object width=\"568\" height=\"345\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/6KCply-HqWM?fs=1&hl=en_US&rel=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/6KCply-HqWM?fs=1&hl=en_US&rel=0\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"568\" height=\"345\"><\/embed><\/object><\/p>\n<p><em><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/ASIN\/1595540091\/fwis-20\" title=\"Amazon: Immanuel\u2019s Veins\" target=\"_blank\" rel=\"noopener\">Immanuel\u2019s Veins<\/a><\/em> by Ted Dekker:<\/p>\n<p><object width=\"568\" height=\"345\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/i-GOjAb6VBI?fs=1&hl=en_US&rel=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/i-GOjAb6VBI?fs=1&hl=en_US&rel=0\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"568\" height=\"345\"><\/embed><\/object><\/p>\n<p><em><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0849946506\/fwis-20\" title=\"Amazon: Plan B\" target=\"_blank\" rel=\"noopener\">Plan B<\/a><\/em> by <a href=\"http:\/\/twitter.com\/pwilson\" target=\"_blank\" title=\"Pete Wilson's Twitter Profile\" rel=\"noopener\">Pete Wilson<\/a>:<\/p>\n<p><object width=\"568\" height=\"345\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/C34l01O8rI0?fs=1&hl=en_US&rel=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/C34l01O8rI0?fs=1&hl=en_US&rel=0\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"568\" height=\"345\"><\/embed><\/object><\/p>\n<div style=\"color:#000033; font-style:italic;font-weight:bold;margin-bottom:16px;\">Question: Have you ever watched book trailers? What are some of your favorites?<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Publishers are increasingly using \u201cbook trailers\u201d to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects, they are very, very effective.<\/p>\n","protected":false},"author":8,"featured_media":7343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264],"tags":[1567,1568,1569,802,1570,263,976,1498],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Publishers Are Using Book Trailers to Sell Books<\/title>\n<meta name=\"description\" content=\"Publishers are increasingly using \u201cbook trailers\u201d to raise awareness for their books. We are using them here at Thomas Nelson. 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