{"id":53731,"date":"2022-07-25T02:04:00","date_gmt":"2022-07-25T07:04:00","guid":{"rendered":"https:\/\/fullfocus.co\/?p=53731"},"modified":"2022-10-10T09:17:46","modified_gmt":"2022-10-10T14:17:46","slug":"how-to-grow-your-business-with-twenty-percent-of-the-work","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/how-to-grow-your-business-with-twenty-percent-of-the-work\/","title":{"rendered":"How to Grow Your Business with 20% of the Work"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019d told me early in my career that I could earn 100% of the results while only doing 20% of the work, I\u2019d imagine you were trying to sell me something or else encouraging me to cheat. I wouldn\u2019t have realized you were about to teach me an important lesson about delegation. That\u2019s a lesson I had to stumble into on my own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It started with podcasting. I knew the importance of building a platform when I started my company. So I started my own podcast and quickly discovered just how much work it could be. Researching and prepping for the show, recording, editing the audio, promoting the episode, writing show notes, and posting on social media took two days out of every week. While running my own company, I spent sixteen hours weekly releasing a single podcast episode. Looking back, I\u2019m embarrassed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But I\u2019ve met so many solopreneurs and clients who share some version of the same story. They\u2019re hands-on with parts of their business they probably don\u2019t need to be involved with, because they always have been. They\u2019re convinced they have to go it alone, because they don\u2019t have a team, or because <\/span><a href=\"https:\/\/fullfocus.co\/4-reasons-delegation-fails\/\"><span style=\"font-weight: 400;\">delegation hasn\u2019t worked well in the past<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s understandable, but it\u2019s also misguided. And it\u2019s costing your company time, money, and energy. There\u2019s a better way.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">The 10-80-10 Principle<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The 10-80-10 principle postulates that leaders should only involve themselves in the first 10% and the last 10% of any project. Specifically, they have the most to contribute when casting the vision and providing feedback on the execution of that vision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As I reflected on my podcast, I soon realized I was doing too much. I knew little to nothing about sound engineering. Researching ideas and writing show notes was tedious for me. I didn\u2019t enjoy the ins and outs of social media. I was wasting valuable time on tasks others were better equipped to complete.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So I brought on someone to record and edit the podcasts. Eventually, I delegated the research and preparation of podcasts. Now, I\u2019m only responsible for contributing episode ideas and summaries and showing up when it\u2019s time to record. I\u2019ve spent the time returned to me in strategic, high-leverage meetings, developing ideas for new content, and presenting our content to coaching clients\u2014activities I love that add lots of value to the company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taking back your middle 80% is easier than you think. It involves following five steps.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Step 1: Identify a Long Process Eating Up a Significant Amount of Your Time<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">What are the projects you spend too much time on? Maybe you used to enjoy them, but your passion is waning. Or your business has grown, and it doesn\u2019t make sense to devote as much time and energy to a project as you used to. The projects coming to mind are prime candidates for reengineering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The list of possibilities is likely longer than you realize. This principle can be applied to closing sales, writing books, and designing project-management systems. While it works best for recurring processes, it can even be adapted to trying an idea for the first time. It all starts with identifying the possibility of delegation by noticing where you might be doing too much.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Step 2: Dissect the Process into Its Component Parts<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to overlook how many steps are within a single process. Just like \u201creleasing a podcast\u201d entails half a dozen steps, routine tasks take up more bandwidth than you realize.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start at the beginning. What do you do first? And then what? List these steps as though providing instructions to someone who has never completed the task.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Itemizing processes into their component parts brings clarity for the next step.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Step 3: Assess Where You Add the Most Value<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You\u2019re not equally passionate and proficient at every task. And while some tasks or skills might just require more practice, others are holding you back. Drudgery tasks affect our quality of life. They hurt our job satisfaction. And they waste valuable time and energy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most leaders add the most value at the very beginning, casting vision, and at the very end, providing feedback. But there may be additional steps along the way. The points where your contribution is absolutely necessary should be pretty obvious. Ask yourself, <\/span><i><span style=\"font-weight: 400;\">Could anyone else do it better?<\/span><\/i><span style=\"font-weight: 400;\"> And don\u2019t be afraid to get a second opinion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you reflect on your list of component parts, ask yourself where you contribute the most value. Then start thinking about <\/span><a href=\"https:\/\/mh.fullfocus.co\/4-simple-rules-for-effective-delegation\/\"><span style=\"font-weight: 400;\">who could step in<\/span><\/a><span style=\"font-weight: 400;\"> to help with the rest.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Step 4: Call a Meeting with Those You Want to Involve in the Process<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">These people become the team responsible for the process you once completed on your own. If anyone is going to touch the project, they should be in the meeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start the meeting by explaining the <\/span><i><span style=\"font-weight: 400;\">why. <\/span><\/i><span style=\"font-weight: 400;\">Knowing your rationale for both the process and delegation will empower others to make decisions on your behalf. Then walk through the process step by step. Assign action items to team members. And provide time for questions and suggestions. You might find your team has a few ideas to improve right from the beginning.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Step 5: Begin the New Process as an Experiment<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You\u2019re not committing to the changes you\u2019re implementing for the rest of your life. You can always go back to the way you were doing it before. Validate your new strategy through <\/span><a href=\"https:\/\/fullfocus.co\/the-upside-of-an-experimental-mindset\/\"><span style=\"font-weight: 400;\">experimentation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Viewing the changes as an experiment also helps you keep your expectations realistic. We don\u2019t expect experiments to go perfectly on the first try. We expect to iterate based on data. When you hand off a process with an experimental mindset, you won\u2019t be surprised if you see room for improvement. You\u2019ll adapt based on feedback and keep moving forward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get 100% of the results while only completing 20% of the work. What will you do with the time and energy returned to you? How will you use it to scale your business? What ideas will you pursue? What future will you envision? What culture will you create?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s only one way to find out.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leaders should only be in the first and last 10% of any project. Here&#8217;s how to take back the middle 80%, so you can focus on high-leverage work.<\/p>\n","protected":false},"author":8,"featured_media":53732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,16,29,1722],"tags":[45,51,38,15,30,39],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Grow Your Business with 20% of the Work | Full Focus<\/title>\n<meta name=\"description\" content=\"Leaders should only be in the first and last 10% of any project. 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