{"id":53144,"date":"2007-08-13T13:48:37","date_gmt":"2007-08-13T21:48:37","guid":{"rendered":"http:\/\/michaelhyatt.com\/?p=124"},"modified":"2007-08-13T13:48:37","modified_gmt":"2007-08-13T21:48:37","slug":"the-expresso-book-machine","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/the-expresso-book-machine\/","title":{"rendered":"The Expresso Book Machine"},"content":{"rendered":"

C<\/span>urrently, Amazon.com<\/a> has a big competitive advantage compared to brick-and-mortar bookstores. In a word, that advantage is selection.<\/em> Retail bookstores carry 5,000 to 150,000 book titles, depending on the size of the store, retail strategy, and available working capital. As \u201cthe Earth\u2019s largest bookstore,\u201d Amazon.com carries millions.<\/p>\n

<\/param><\/param><\/embed><\/object><\/p>\n

This makes it difficult for even the biggest bookstores to compete on selection. People get tired of making a trip to the store only to discover the title is out-of-stock. But that may soon change.<\/p>\n

<\/p>\n

Last year, I toured Ingram\u2019s Lightning Source<\/a> plant in Nashville. This is their print-on-demand (POD) service that spits out books in minutes. It\u2019s amazing. A few years ago, you could tell the difference between a POD book and one that was printed by a conventional printer. Not any more. They look virtually the same.<\/p>\n

As a result, out-of-print books are theoretically a thing of the past. If the publisher doesn\u2019t have the book in stock, Lightning Source prints it and ships it back to the publisher. This is definitely a step in the right direction. It solves the publisher\u2019s problem (backordered books), but it doesn\u2019t solve the bookseller\u2019s or the consumer\u2019s problem (having to wait for the book to arrive).<\/p>\n

Now the Expresso Book Machine<\/a> takes print-on-demand one step further.<\/p>\n

Consider this scenario. Today, you go to your local bookstore to browse the aisles. Maybe you have a specific title in mind, maybe not. Regardless, if the book you want is not in stock\u2014or the clerk can\u2019t find it\u2014you leave the store frustrated. And, of course, the store loses the sale.<\/p>\n

This is precisely the reason why so many of my friends have stopped going to bookstores. It\u2019s just easier\u2014and more predictable\u2014to go directly to Amazon.com. You may have to wait two days for the book, but at least you don\u2019t have to waste a trip to the store.<\/p>\n

But imagine a bookstore in the not-too-distant future. You make a trip to the store. After a few minutes of browsing, you discover that the store doesn\u2019t have the book you want. But rather than allow you to walk out empty-handed, the clerk offers to print you a copy. \u201cI\u2019m sorry, we don\u2019t have a copy of that title in-stock, but if you\u2019d like to have a seat, I can print it for you in less than five minutes. If you\u2019d like, you can have a cup of coffee while you wait.\u201d<\/p>\n

This could be similar to having a prescription filled at your local pharmacy. If you know what book you want, you could even order it online (or call ahead) and pick it up next time you are out.<\/p>\n

If you are a retailer, you might be tempted to think, Yes, but the cost of the book will be more expensive that what I could get from the publisher. True, but it\u2019s far less expensive than sending the customer away empty-handed. Besides, while he is in the store, he might just buy something else.<\/p>\n

The Expresso Book Machine could once again shift the balance of power. If the consumer has the choice of getting the book now or waiting two days for Amazon.com, most will opt to get the book now\u2014at their local bookstore. This could give bookstores the competitive advantage they have been seeking.<\/p>\n

<\/p>\n

Technorati Tags: books<\/a>, bookselling<\/a>, publishing<\/a>, technology<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Currently, Amazon.com has a big competitive advantage compared to brick-and-mortar bookstores. In a word, that advantage is selection. But that is about to change.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264],"tags":[1669],"acf":[],"yoast_head":"\nThe Expresso Book Machine | Full Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fullfocus.co\/the-expresso-book-machine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Expresso Book Machine | Full Focus\" \/>\n<meta property=\"og:description\" content=\"Currently, Amazon.com has a big competitive advantage compared to brick-and-mortar bookstores. In a word, that advantage is selection. But that is about to change.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fullfocus.co\/the-expresso-book-machine\/\" \/>\n<meta property=\"og:site_name\" content=\"Full Focus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/michaelhyatt\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/michaelhyatt\/\" \/>\n<meta property=\"article:published_time\" content=\"2007-08-13T21:48:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fullfocus.co\/wp-content\/uploads\/2022\/02\/FullFocus-OpenGraph-GENERAL.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Hyatt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@michaelhyatt\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fullfocus.co\/the-expresso-book-machine\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fullfocus.co\/the-expresso-book-machine\/\"},\"author\":{\"name\":\"Michael Hyatt\",\"@id\":\"https:\/\/fullfocus.co\/#\/schema\/person\/e326267e17b1b742f4062fcbd4fdfff7\"},\"headline\":\"The Expresso Book Machine\",\"datePublished\":\"2007-08-13T21:48:37+00:00\",\"dateModified\":\"2007-08-13T21:48:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fullfocus.co\/the-expresso-book-machine\/\"},\"wordCount\":581,\"commentCount\":14,\"publisher\":{\"@id\":\"https:\/\/fullfocus.co\/#organization\"},\"keywords\":[\"bookselling publishing technology amazon\"],\"articleSection\":[\"Publishing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fullfocus.co\/the-expresso-book-machine\/\",\"url\":\"https:\/\/fullfocus.co\/the-expresso-book-machine\/\",\"name\":\"The Expresso Book Machine | Full Focus\",\"isPartOf\":{\"@id\":\"https:\/\/fullfocus.co\/#website\"},\"datePublished\":\"2007-08-13T21:48:37+00:00\",\"dateModified\":\"2007-08-13T21:48:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fullfocus.co\/the-expresso-book-machine\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fullfocus.co\/the-expresso-book-machine\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fullfocus.co\/the-expresso-book-machine\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fullfocus.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Expresso Book Machine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fullfocus.co\/#website\",\"url\":\"https:\/\/fullfocus.co\/\",\"name\":\"Full Focus\",\"description\":\"Win at Work and Succeed at Life\",\"publisher\":{\"@id\":\"https:\/\/fullfocus.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fullfocus.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fullfocus.co\/#organization\",\"name\":\"Full Focus\",\"url\":\"https:\/\/fullfocus.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fullfocus.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fullfocus.co\/wp-content\/uploads\/2022\/02\/Full-Focus-Logo-Tan.svg\",\"contentUrl\":\"https:\/\/fullfocus.co\/wp-content\/uploads\/2022\/02\/Full-Focus-Logo-Tan.svg\",\"width\":805,\"height\":178,\"caption\":\"Full Focus\"},\"image\":{\"@id\":\"https:\/\/fullfocus.co\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/michaelhyatt\",\"https:\/\/www.instagram.com\/fullfocusplanner\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fullfocus.co\/#\/schema\/person\/e326267e17b1b742f4062fcbd4fdfff7\",\"name\":\"Michael Hyatt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fullfocus.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/96062f5af6c86933efd0adddcb29204f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/96062f5af6c86933efd0adddcb29204f?s=96&d=mm&r=g\",\"caption\":\"Michael Hyatt\"},\"description\":\"Michael Hyatt is the founder and chairman of Full Focus. He has scaled multiple companies over the years, including a $250M publishing company with 700+ employees and his own leadership development company that has grown over 60% year over year for the past 4 years. Under his leadership, Full Focus has been featured in the Inc. 5000 list of the fastest-growing companies in America for three years in a row and in 2020 the company was named to Inc.\u2019s Best Work Places list. He is also the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, Free to Focus and his newest book The Vision Driven Leader. He enjoys The Double Win with his wife of 40+ years, five daughters, and nine grandchildren.\",\"sameAs\":[\"https:\/\/fullfocus.co\",\"https:\/\/www.facebook.com\/michaelhyatt\/\",\"https:\/\/twitter.com\/michaelhyatt\"],\"url\":\"https:\/\/fullfocus.co\/author\/michaelhyatt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Expresso Book Machine | Full Focus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fullfocus.co\/the-expresso-book-machine\/","og_locale":"en_US","og_type":"article","og_title":"The Expresso Book Machine | Full Focus","og_description":"Currently, Amazon.com has a big competitive advantage compared to brick-and-mortar bookstores. In a word, that advantage is selection. But that is about to change.","og_url":"https:\/\/fullfocus.co\/the-expresso-book-machine\/","og_site_name":"Full Focus","article_publisher":"https:\/\/facebook.com\/michaelhyatt","article_author":"https:\/\/www.facebook.com\/michaelhyatt\/","article_published_time":"2007-08-13T21:48:37+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/fullfocus.co\/wp-content\/uploads\/2022\/02\/FullFocus-OpenGraph-GENERAL.png","type":"image\/png"}],"author":"Michael Hyatt","twitter_card":"summary_large_image","twitter_creator":"@michaelhyatt","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fullfocus.co\/the-expresso-book-machine\/#article","isPartOf":{"@id":"https:\/\/fullfocus.co\/the-expresso-book-machine\/"},"author":{"name":"Michael Hyatt","@id":"https:\/\/fullfocus.co\/#\/schema\/person\/e326267e17b1b742f4062fcbd4fdfff7"},"headline":"The Expresso Book Machine","datePublished":"2007-08-13T21:48:37+00:00","dateModified":"2007-08-13T21:48:37+00:00","mainEntityOfPage":{"@id":"https:\/\/fullfocus.co\/the-expresso-book-machine\/"},"wordCount":581,"commentCount":14,"publisher":{"@id":"https:\/\/fullfocus.co\/#organization"},"keywords":["bookselling publishing technology amazon"],"articleSection":["Publishing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/fullfocus.co\/the-expresso-book-machine\/","url":"https:\/\/fullfocus.co\/the-expresso-book-machine\/","name":"The Expresso Book Machine | Full Focus","isPartOf":{"@id":"https:\/\/fullfocus.co\/#website"},"datePublished":"2007-08-13T21:48:37+00:00","dateModified":"2007-08-13T21:48:37+00:00","breadcrumb":{"@id":"https:\/\/fullfocus.co\/the-expresso-book-machine\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fullfocus.co\/the-expresso-book-machine\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fullfocus.co\/the-expresso-book-machine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fullfocus.co\/"},{"@type":"ListItem","position":2,"name":"The Expresso Book Machine"}]},{"@type":"WebSite","@id":"https:\/\/fullfocus.co\/#website","url":"https:\/\/fullfocus.co\/","name":"Full Focus","description":"Win at Work and Succeed at Life","publisher":{"@id":"https:\/\/fullfocus.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fullfocus.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fullfocus.co\/#organization","name":"Full Focus","url":"https:\/\/fullfocus.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fullfocus.co\/#\/schema\/logo\/image\/","url":"https:\/\/fullfocus.co\/wp-content\/uploads\/2022\/02\/Full-Focus-Logo-Tan.svg","contentUrl":"https:\/\/fullfocus.co\/wp-content\/uploads\/2022\/02\/Full-Focus-Logo-Tan.svg","width":805,"height":178,"caption":"Full Focus"},"image":{"@id":"https:\/\/fullfocus.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/michaelhyatt","https:\/\/www.instagram.com\/fullfocusplanner\/"]},{"@type":"Person","@id":"https:\/\/fullfocus.co\/#\/schema\/person\/e326267e17b1b742f4062fcbd4fdfff7","name":"Michael Hyatt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fullfocus.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/96062f5af6c86933efd0adddcb29204f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96062f5af6c86933efd0adddcb29204f?s=96&d=mm&r=g","caption":"Michael Hyatt"},"description":"Michael Hyatt is the founder and chairman of Full Focus. He has scaled multiple companies over the years, including a $250M publishing company with 700+ employees and his own leadership development company that has grown over 60% year over year for the past 4 years. Under his leadership, Full Focus has been featured in the Inc. 5000 list of the fastest-growing companies in America for three years in a row and in 2020 the company was named to Inc.\u2019s Best Work Places list. He is also the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, Free to Focus and his newest book The Vision Driven Leader. He enjoys The Double Win with his wife of 40+ years, five daughters, and nine grandchildren.","sameAs":["https:\/\/fullfocus.co","https:\/\/www.facebook.com\/michaelhyatt\/","https:\/\/twitter.com\/michaelhyatt"],"url":"https:\/\/fullfocus.co\/author\/michaelhyatt\/"}]}},"_links":{"self":[{"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/posts\/53144"}],"collection":[{"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/comments?post=53144"}],"version-history":[{"count":0,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/posts\/53144\/revisions"}],"wp:attachment":[{"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/media?parent=53144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/categories?post=53144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/tags?post=53144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}