{"id":5313,"date":"2010-03-01T04:00:31","date_gmt":"2010-03-01T10:00:31","guid":{"rendered":"http:\/\/michaelhyatt.com\/2010\/03\/book-notes-crush-it-by-gary-vaynerchuk.html"},"modified":"2010-03-01T04:00:31","modified_gmt":"2010-03-01T10:00:31","slug":"book-notes-crush-it-by-gary-vaynerchuk","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/book-notes-crush-it-by-gary-vaynerchuk\/","title":{"rendered":"Book Notes: Crush It! by Gary Vaynerchuk"},"content":{"rendered":"

Social media has changed everything. It is now possible for you to take the thing you are most passionate about, create a social media platform, and build a real business that makes serious bucks. In his New York Times<\/em> bestseller, Crush It! Why NOW Is the Time to Cash In on Your Passion,<\/em><\/a> Gary Vaynerchuck shows you how. In a moment, I will tell you how to get a copy FREE.<\/p>\n

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First, who is Gary Vaynerchuk<\/a>? He is the host of Wine Library TV<\/a> and quite possibly the most passionate person on the planet. Think: human concentrate. Just add video and ba-bam. His energy level is illegal in seventeen states.<\/p>\n

Gary\u2019s family immigrated from Belarus in 1978, when he was just a toddler. His dad started a discount liquor business in Springfield, New Jersey and encouraged his young son in his entrepreneurial exploits. While he hated school and did poorly, he excelled at business\u2014 especially marketing. He began with a lemonade stand, went on to a lucrative baseball card business, and then graduated to a spot in his family\u2019s retail wine business.<\/p>\n

On February 21, 2006, at the age of 30, everything changed. Gary launched a video podcast called Wine Library TV<\/a>. With his passion, humor, and transparency, he became a new media sensation. As a result, he was invited to appear on Late Night with Conan O'Brien, Ellen Degeneres,<\/em> and Nightline<\/em>. His Internet videos went viral.<\/p>\n

I first discovered Gary by stumbling onto a video of a speech he had delivered. Frankly, I was turned off, mostly because of his coarse language. (He says he is working on cleaning up his act.) I turned it off after about 60 seconds and moved on.<\/p>\n

However, when Crush It!<\/em><\/a> hit the New York Times<\/em> bestsellers list, I decided to give Gary another try. I downloaded the audio version of the book<\/a> and listened to it while running. I totally bought into his philosophy of work and social media. With his obvious passion, real-world experience, and off-script comments and humor, I became a fan.<\/p>\n

The premise of the book is simple: life is too short to spend it on a job you hate. Instead, you need to identify your passion, make use of social media tools to get your message out, and then build a business you love. Sound impossible? Gary did it, and he shows you how in his book.<\/p>\n

Granted, he didn\u2019t start from scratch. His dad\u2019s liquor business was already doing about $4 million a year in revenue. But he took it from there and created a $60 million-a-year online business!<\/p>\n

Crush It!<\/em><\/a> is a quick and inspiring read. He discusses:<\/p>\n