{"id":53120,"date":"2008-11-07T23:21:00","date_gmt":"2008-11-08T05:21:00","guid":{"rendered":"http:\/\/michaelhyatt.com\/?p=25"},"modified":"2008-11-07T23:21:00","modified_gmt":"2008-11-08T05:21:00","slug":"book-review-friday-tribes-by-seth-godin","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/book-review-friday-tribes-by-seth-godin\/","title":{"rendered":"Book Review Friday: Tribes by Seth Godin"},"content":{"rendered":"

Seth Godin is one of my very favorite business authors. His first book, Permission Marketing<\/a> (1999), helped me understand the importance of crafting messages that are anticipated, personal, and relevant. It shaped the way I think about the Internet as a communications medium.<\/p>\n

\"Seth<\/p>\n

Since that time, Seth has written many bestselling books on marketing, including The Purple Cow<\/a>, Word of Mouth Marketing<\/a>, and, his newest, Tribes<\/a>. Each time he has challenged the status quo and turned conventional thinking on its head.<\/p>\n

But Tribes<\/a> represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. While leadership and marketing are both about influence,<\/em> leadership is influence without self-interest. This is what makes leadership the most powerful kind of marketing possible.<\/p>\n

Seth\u2019s basic premise is that a tribe is any group of people, large or small, that is connected to one another, a leader, and an idea. The Internet has eliminated the barriers of geography, cost, and time. All these tribes need is leadership.<\/p>\n

That\u2019s where you come in.<\/p>\n

The Web can provide the tools, but you have to provide the passion<\/em>. Anyone who wants to make a difference\u2014in their community, in their business, or in the world\u2014has the tools at their fingertips.<\/p>\n

This book explains the nature of tribes and how to build one. It also explains how you can use tools like Twitter<\/a>, Facebook<\/a>, and blogs to extend your influence and connect with the tribe in new and powerful ways.<\/p>\n

Tribes<\/a> is a short book\u2014only 147 pages. But its short size belies its true importance. As I read it, I was literally underlining every other sentence. I went through two hi-lighters before I finished!<\/p>\n

This is one of the most important books I have read this year. I highly recommend it.<\/p>\n

Question: How do you see leadership changing in this new era?<\/div>\n","protected":false},"excerpt":{"rendered":"

But Tribes<\/a> represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. While leadership and marketing are both about influence,<\/em> leadership is influence without self-interest. This is what makes leadership the most powerful kind of marketing possible.\n<\/p>\n

<\n<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264],"tags":[173,802,1390,1638,1432],"acf":[],"yoast_head":"\nBook Review Friday: Tribes by Seth Godin | Full Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fullfocusplanner.com\/book-review-friday-tribes-by-seth-godin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Book Review Friday: Tribes by Seth Godin | Full Focus\" \/>\n<meta property=\"og:description\" content=\"But Tribes represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. 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