{"id":46088,"date":"2020-03-16T01:04:48","date_gmt":"2020-03-16T06:04:48","guid":{"rendered":"https:\/\/michaelhyatt.com\/?p=46088"},"modified":"2020-03-16T01:04:48","modified_gmt":"2020-03-16T06:04:48","slug":"communicating-vision","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/communicating-vision\/","title":{"rendered":"4 Steps to Communicating Vision"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As leaders, we have to lead first by vision. If we can\u2019t create a compelling picture of the future, something that\u2019s really desirable, it will be very hard to motivate our team to change or to take on big tasks to fulfill our purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why I wrote <a href=\"https:\/\/www.amazon.com\/dp\/0801075270\/&tag=leadtowin-20\"><em>The Vision-Driven Leader<\/em><\/a>, to help leaders develop a clear, compelling vision of their own.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a vision is vital, but that\u2019s really just the beginning of vision-driven leadership. You must also be able to communicate that vision in a way that enlists others to help achieve it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In over 40 years of business leadership, including a stint as CEO of what was then the largest Christian publishing company in the world, I\u2019ve learned what it takes to communicate vision in a way that makes others eager to follow. It comes down to these four steps.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Make It Inspiring<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The very first step is you have to make your vision inspiring. Everybody wants to be part of something that\u2019s larger than themselves. No one\u2019s individual life is really big enough to satisfy the desire we all have for significance. The chance to make a difference, that\u2019s what motivates people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, they\u2019ll get excited about a raise or a bonus, but not for long. Your vision cannot be about personal success or achievement. It has to inspire others to get beyond themselves and change the world for the better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is the change you want to make in the world? How will the lives of others be made better if your vision can be fulfilled? Show people that transformation, and they\u2019ll jump on board with your vision.\u00a0<\/span><\/p>\n\t\t<aside class=\"tweetable tweetalign_center\" style=\"width:100%\">\n\t\t\t<blockquote>\n\t\t\t\tThere\u2019s just no substitute for vision.<cite>Michael Hyatt<\/cite>\n\t\t\t<\/blockquote>\t\t\t<ul class=\"actions\">\n\t\t\t\t<li class=\"icon-arrow\"><a class=\"icon-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?source=tweetbutton&text=There%27s%20just%20no%20substitute%20for%20vision.%20https%3A%2F%2Ffullfocus.co%2F%3Fp%3D46088&via=michaelhyatt\" title=\"Share Quote on Twitter\" target=\"_blank\">Tweet<span> Quote<\/span><\/a><\/li><\/ul><\/aside>\n<h3><span style=\"font-weight: 400;\">Make It Concrete<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The second step is to make it concrete. Inspiration is vital, but it\u2019s not enough. Often, the inspiration for a vision is carried through stories or values. They touch the heart and move people to take action. But what action?<\/span><\/p>\n<p>You must go beyond abstractions to cast your vision in concrete terms. That way, people can <em>see<\/em> what you\u2019re trying to build. And believe me, if people can\u2019t see it, they will not join it.<\/p>\n<p><span style=\"font-weight: 400;\">One way to do that is to write a narrative statement that describes the outcome of your vision. Here\u2019s an example.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Michael Hyatt & Co., \u201cWe want to cultivate a work culture that is congruent with our core values.\u201d That\u2019s one of the four basic tenets of our vision for the future. That sounds great. Many people want to work for a values-driven company. But how does that work its way into our daily operations?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To flesh that out, we added these key details:\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">We only recruit people who are highly talented, extremely competent, and possess impeccable character. They\u2019re positive, confident, and willing to serve others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our employees know our core ideology, can articulate it to others, and understand how they fit into the larger picture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each of our employees knows his or her unique ability and is able to express it in his or her specific role.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">We\u2019re getting, again, very specific. We want our teammates to have a snapshot of what the vision will look like in real life. We\u2019re trying to describe it with enough clarity that other people can join us in what we are creating.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Make It Practical<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The third step is to make it practical. A vision statement can be very helpful in making decisions. For example, the example I cited earlier about the culture we want to create is an extremely practical guide for recruiting. It informs how we present ourselves to prospective candidates, how we screen them, and how we conduct interviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you have a specific vision it brings clarity to every member of the organization. It enables your executive assistant, for example, to decide what appointments to schedule and which to decline. It tells your marketing team which opportunities to pursue and which to let go. When you have a solid Vision Script, as I describe in <em>The Vision-Driven Leader<\/em>, everything in your business can be filtered through it.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Make It Visible<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The fourth step is to make it visible. For any statement of vision to be effective, people have to know about it. You can\u2019t go off somewhere to the mountain, cook up a vision, and then keep it to yourself. It has to be expressed, and it has to be expressed frequently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How many times do you think it\u2019s necessary to communicate an idea before people begin to \u201cget it\u201d? Three? Four? Five? That seems like a lot. But according to the authors of <a href=\"https:\/\/www.amazon.com\/dp\/1101906499\/&tag=leadtowin-20\"><em>The CEO Next Door<\/em><\/a>, the true number is closer to eight. If you have presented your vision so many times and in so many settings that you\u2019re tired of talking about it, congratulations! You\u2019re about half done.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As leaders, vision begins with us. If we\u2019re not visionary, no one else on the team will be either. This is one responsibility we cannot delegate and dare not abdicate. Begin with a clear vision of the future. Then make it an inspiring, concrete, and practical tool, and communicate it relentlessly. People <\/span><i><span style=\"font-weight: 400;\">will <\/span><\/i><span style=\"font-weight: 400;\">follow.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can be successful externally and still deeply dissatisfied. To be satisfied in your work, you must posses three components.<\/p>\n","protected":false},"author":8,"featured_media":46096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,16],"tags":[169,131,33,172,40,198],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Steps to Communicating Vision<\/title>\n<meta name=\"description\" content=\"As leaders, we have to lead first by vision. 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