{"id":45290,"date":"2019-10-07T04:06:29","date_gmt":"2019-10-07T09:06:29","guid":{"rendered":"https:\/\/michaelhyatt.com\/?p=45290"},"modified":"2019-10-07T04:06:29","modified_gmt":"2019-10-07T09:06:29","slug":"how-to-deliver-wow-experiences","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/how-to-deliver-wow-experiences\/","title":{"rendered":"How to Deliver Wow Experiences"},"content":{"rendered":"

A few years ago, Gail, my daughter Marissa, and I spent three weeks in Italy. It was our first visit. I had high expectations, but I still wasn\u2019t prepared for the warmth of the people or the richness and variety of wine and food. I felt like every day was a new and even better experience than the day before.<\/span><\/p>\n

The highlight of the trip was our stay in <\/span>Castello Banfi<\/span><\/a> in Tuscany.\u00a0<\/span><\/p>\n

Everything about Banfi was amazing. Our rooms were luxurious\u2014spacious with exquisite finishes, fine linens, plush towels, and windows opening to Banfi\u2019s vast vineyards. We toured the world-renowned winery, one of Europe\u2019s largest. We sampled several of their wines, including my favorite, the Banfi Brunello di Montalcino.<\/span><\/p>\n

The highlight of our visit was a cooking class. (I can\u2019t believe I am writing this\u2014a cooking class!) When the girls said they wanted to do it, I rolled my eyes. While I consider myself a foodie, I\u2019ve never really enjoyed cooking\u2014at least not before my experience at Banfi.<\/span><\/p>\n

We met Chef <\/span>Domenico Francone<\/span><\/a> at a rustic but beautiful farmhouse next to one of the vineyards. It looked like a picture out of a magazine. We were surprised\u2014and delighted\u2014to discover that he was the head pastry chef at the hotel\u2019s main restaurant. (After our visit, he was promoted to Executive Chef of that same restaurant.)<\/span><\/p>\n

He was warm, funny, and patient. His English was excellent. He assured us that we were going to have a great time together\u2014and we did.<\/span><\/p>\n

We cooked a sumptuous four-course meal, including pappa pomodoro with maremma bufalo burrata, tagliatelle with chianina ragout, veal filet with porcini mushrooms, Banfi plums and potatoes, and a chocolate lava cake.<\/span><\/p>\n

When we finished cooking, we ate our meal together on the shaded porch, while the chef waited on us. He paired each course with a different wine. The entire experience took four-and-a-half hours, and I savored every moment of it. It was truly a wow experience\u2014probably one of my top three of all time.<\/span><\/p>\n

What Is Wow?<\/h3>\n

In my book,<\/span> Platform: Get Noticed in a Noisy World<\/span><\/i><\/a>, I spent the first section of the book talking about wow experiences. It\u2019s something that has always fascinated me. I shared about the importance of creating them and how to engineer them for your prospects and customers. This has become so important to us at Michael Hyatt & Company that Relentless Wow is now one of our eight core values.<\/span><\/p>\n

Here\u2019s how we define it:<\/span><\/p>\n

We create interactions, products, services, and experiences that exceed our fans\u2019 and customers\u2019 expectations.<\/span><\/p>\n

That last word (expectations) is the key. Creating wow is all about <\/span>exceeding <\/span><\/i>the expectations of your target audience. Let me explain.\u00a0<\/span><\/p>\n

When people encounter you, your company, or your products, they come with a set of expectations. These expectations are informed by their past experiences and, perhaps, their hopes for the future. They are largely unconscious. Nevertheless, they are real and shape their perception of what you have to offer.<\/span><\/p>\n