{"id":45176,"date":"2019-09-16T16:54:14","date_gmt":"2019-09-16T21:54:14","guid":{"rendered":"https:\/\/michaelhyatt.com\/?p=45176"},"modified":"2019-09-16T16:54:14","modified_gmt":"2019-09-16T21:54:14","slug":"the-simplest-way-to-generate-a-major-breakthrough","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/the-simplest-way-to-generate-a-major-breakthrough\/","title":{"rendered":"The Simplest Way to Generate a Major Breakthrough"},"content":{"rendered":"

James Clear, author of Atomic Habits<\/em><\/a>,\u00a0 recently tweeted<\/a>, \u201cMost people need consistency more than they need intensity.\u201d In my experience, especially as a business coach<\/a>, that\u2019s true.<\/span><\/p>\n

Last year, for example, one of my clients experienced a significant revenue shortfall. It had a dramatic, negative impact on his cash flow and almost destroyed his business.<\/span><\/p>\n

Initially, he focused on trying to find a big, dramatic solution\u2014the Hail Mary pass that would turn the situation around and win the game. He tried one thing after another. Nothing worked.<\/span><\/p>\n

At that point, he reached out to me. I asked him, \u201cWhat is the one consistent behavior you could implement (or re-implement) that you know<\/em> would lead to a turnaround.\u201d\u00a0<\/span><\/p>\n

Without hesitating, he said, \u201cI need to make three sales calls a day, every day, five days a week.\u201d\u00a0<\/span><\/p>\n

I then asked, \u201cWhy do you think that will work?\u201d\u00a0<\/span><\/p>\n

Again, without hesitating, he said, \u201cBecause it\u2019s just math\u2014and it\u2019s something I know I can do. If I make fifteen calls a week, three of them will become customers. It will take several weeks to make a big difference, but it will work.\u201d<\/span><\/p>\n

Some business coaches focus on intensity<\/em>. They advise you to take \u201cmassive action\u201d in order to get the results you want. This can be helpful occasionally , but, in my experience, it\u2019s usually better to focus on consistency<\/em>, just as my client did.<\/span><\/p>\n

Here\u2019s another example. Let\u2019s say you have a goal of writing your first book\u2014or, if you are already a published author, your next book. If you wanted to focus on intensity, you might rent a remote cabin for thirty days, kiss civilization goodbye, and write eight hours a day, every day for thirty days. I wrote my book, Living Forward<\/em><\/a>, with Daniel Harkavy that way.<\/span><\/p>\n

This approach worked, but here\u2019s the problem I experienced:<\/span><\/p>\n