{"id":44366,"date":"2019-07-02T04:45:36","date_gmt":"2019-07-02T09:45:36","guid":{"rendered":"https:\/\/michaelhyatt.com\/?p=44366"},"modified":"2019-07-02T04:45:36","modified_gmt":"2019-07-02T09:45:36","slug":"the-upside-of-an-experimental-mindset","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/the-upside-of-an-experimental-mindset\/","title":{"rendered":"The Upside of an Experimental Mindset"},"content":{"rendered":"<p>I first heard about <a href=\"https:\/\/slack.com\/\">Slack<\/a>, a new software app for internal communication, in early 2014. At the time, our team was growing, and we were struggling to keep everyone aligned. We were using email for all our internal communication, and it was proving insufficient to keep everyone on the same page.<\/p>\n<p>Specifically, we didn\u2019t have an easy way to get new team members up to speed on key decisions, policies, or the myriad details that were a part of every new product or marketing initiative. In addition, we found ourselves inadvertently leaving people out of important conversations. Worse, our conversations were distributed across hundreds and even thousands of email messages that lived in our individual inboxes.<\/p>\n<p>Slack promised to change all that.<\/p>\n<p>As a \u201cquick start,\u201d I was easily convinced and ready to adopt it wholesale for all internal communication. However, my enthusiasm was immediately met with resistance by our less adventurous team members. Though they too were frustrated by the limitations of email, it was a familiar tool. They weren\u2019t quite ready to dump it for a new, untested one.<\/p>\n<p>That\u2019s when I stopped trying to sell it to my teammates and invited them to test it. I said, \u201cWhat if we conduct a one-day experiment? Let\u2019s take one day next week and commit to communicating in Slack <em>exclusively.<\/em> That means no email messages to one another for the entire day. Then, at the end of the day, we\u2019ll vote.\u201d<\/p>\n<p>Who could say no to that? It was only an experiment, and there was virtually no risk.<\/p>\n<p>So we tried it. By the end of the day, <em>everyone<\/em> was sold. The team voted unanimously to try it for another seven days. At the end of that first week, we were still fully on-board and have never looked back. Today, Slack is the single most important software tool we use as a team.<\/p>\n<p>From that experience, I learned that whether you are trying to sell an idea, a new initiative, or a program, it\u2019s best to treat it as an experiment. Don\u2019t ask people to commit to something forever. Instead, invite them to commit for a week, or the next 21 days, or some other defined period of time. If it doesn\u2019t work, you can discard it and go back to what you were doing before.<\/p>\n<h3>The Benefits of Experimentation<\/h3>\n<p>Experimentation offers four benefits. First, it keeps you from thinking you have to get it perfect before you commit. Perfectionism is the mother of procrastination. When you think you have to get every detail right or answer every possible objection, you wait. As a result, your organization gets bogged down in analysis.<\/p>\n<p>Second, experimentation enables you to gather data you would otherwise never get. You can argue conceptually all you want and still never get alignment. Why? Because you are missing the data that only comes from actually <em>doing<\/em> the thing you are proposing. That\u2019s why Uber, for example, ran a major <a href=\"https:\/\/hbr.org\/2018\/11\/using-experiments-to-launch-new-products\">experiment<\/a>\u00a0before launching their Express Pool service in 2018. Rather than talking about whether the idea would work, they tried it out.<\/p>\n<p>Third, experimentation enables those who are not yet sold to give it a try before fully committing. <a href=\"http:\/\/execdev.kenan-flagler.unc.edu\/blog\/why-change-initiatives-fail\">Research<\/a>\u00a0indicates that 70 percent of change initiatives fail. I\u2019m convinced a huge factor is risk aversion among team members. That sets up resistance that virtually dooms the project. Treating change as an experiment reduces the risk and enables team members to convince themselves\u2014or not. Either way, you\u2019ll know far more at the end of the experiment than you knew at the beginning.<\/p>\n<p>Fourth, experimentation allows you to change your mind. For example, a few months ago, I decided to grow a beard. I made it clear to myself, my family, and even my social media followers that it was an experiment. At the outset, I thought <em>this is going to be my new look.<\/em> I even did a photo shoot with it. But, after six weeks, I was over it. I didn\u2019t hate it, but I didn\u2019t love it. So I shaved it. It was easy for me to change my mind because I knew it was just a trial.<\/p>\n<h3>When Should You Use This Approach<\/h3>\n<p>In my experience, it is useful to adopt an experimental mindset in three different situations.<\/p>\n<ol>\n<li><strong>When you find yourself procrastinating.<\/strong> Several years ago, I wasn\u2019t making any progress in starting a program of strength training. Cardio? No problem. I was a runner. But I knew that wasn\u2019t enough, especially if I wanted to stay healthy into my later years. But I kept procrastinating.\n<p>Finally, I convinced myself to hire a personal trainer as a 90-day experiment. I thought, <em>I\u2019m not committing to this for life; it\u2019s just an experiment.<\/em> That made all the difference. I\u2019ve now had a trainer for the last seven years and am in the best shape of my life.<\/p>\n<\/li>\n<li>\n<p><strong>When you\u2019re trying to sell a reluctant audience.<\/strong> Gail and I took our first 30-day sabbatical in 2011, just after I left the corporate world to start my own business. One morning, as I was finishing up my morning ritual, Gail said to me, \u201cI really think you should consider adding a practice of daily journaling to your routine.\u201d<\/p>\n<p>I rolled my eyes. After all, I\u2019d tried journaling a few times in my past and had concluded it just wasn\u2019t for me. Even though as a writer\u2014I typically wrote several thousand words a week\u2014there was something about the thought of <em>journaling<\/em> that I resisted.<\/p>\n<p>Finally, she said to me, \u201cWhy don\u2019t you just take it on as an experiment. Commit to it daily for the next 21 days. If you decide it\u2019s not for you, fine. I won\u2019t ever mention it again.\u201d I thought to myself, <em>I can do that. Why not?<\/em> I have been journaling consistently ever since. It is now an integral part of my morning ritual.<\/p>\n<\/li>\n<li>\n<p><strong>When you need experiential input to get it right.<\/strong> In 2017 we shipped the first edition of <em><a href=\"https:\/\/fullfocusstore.com\/\">The Full Focus Planner<\/a>.<\/em> To be honest, I knew it wasn\u2019t perfect, but we didn\u2019t know how to make it better. We had taken it as far as we could without customer input, so we shipped it. I\u2019m glad we did.<br \/>\nOver the next several months, customers flooded us with comments about what they loved and what they didn\u2019t. We even set up a private Facebook group to collect their feedback. Then we went to work on the next edition.<\/p>\n<p>Every time we came up with a proposed improvement, we created a sample page and shared it with the group. We invited them to test it and share their comments. Boy, did they ever! We got hundreds and hundreds of comments on every aspect of the planner. This is exactly what we needed to take it to the next level.<\/p>\n<\/li>\n<\/ol>\n<h3>How-To Get Started<\/h3>\n<p>Hopefully, by now you see the value of developing an experimental mindset for reframing new initiatives as experiments. So how do you get started? Let me suggest you take three steps.<\/p>\n<ol>\n<li><strong>Be alert to resistance.<\/strong> Whenever you encounter this in yourself or a constituency you\u2019re trying to sell, see it as an indicator you might have an opportunity for an experiment. Make it easier for you or the people you\u2019re trying to sell to say yes.<\/p>\n<\/li>\n<li>\n<p><strong>Emphasize the low risk.<\/strong> One of the main reasons we resist change is because we are either not convinced the change will work or we\u2019re not convinced the change is worth the investment required. One <a href=\"http:\/\/web.missouri.edu\/~segerti\/capstone\/choicesvalues.pdf\">study<\/a> showed that the average person will not place a bet unless the potential gain is at least twice the potential loss. An experiment reduces, or even eliminates, that risk. Enroll your team in the experiment by underscoring the low exposure.<\/p>\n<\/li>\n<li>\n<p><strong>Set a specific time-frame.<\/strong> You want the experiment to last long enough to be an honest try but not so long that others continue to resist the idea. This is art, not science, but I usually shoot for the shortest time I can without compromising the validity of the experiment.<\/p>\n<\/li>\n<\/ol>\n<p>Here\u2019s the thing: If the experiment works, great. You have achieved the change you wanted to make. If it doesn\u2019t work, you still win. You mitigated the risk of full adoption and now you have more information than when you began.<\/p>\n<p>As Ray Bradbury reportedly said, \u201cLife is trying things to see if they work.\u201d Developing an experimental mindset is a great way to see change happen for yourself and for those you are trying to lead.<\/p>\n<h3>Get Leadership Lessons In Your Inbox<\/h3>\n<p>Want more leadership lessons like this? Join The Quick Win, Michael Hyatt's weekly newsletter to get leadership insights sent to your inbox every Tuesday.<br \/>\n<em><a href=\"https:\/\/landing.michaelhyatt.com\/quickwin\">Get access here.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I first heard about Slack, a new software app for internal communication, in early 2014. At the time, our team was growing, and we were struggling to keep everyone aligned. We were using email for all our internal communication, and it was proving insufficient to keep everyone on the same page. Specifically, we didn\u2019t have [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":44377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[297,196,52],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Upside of an Experimental Mindset | Full Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Upside of an Experimental Mindset | Full Focus\" \/>\n<meta property=\"og:description\" content=\"I first heard about Slack, a new software app for internal communication, in early 2014. At the time, our team was growing, and we were struggling to keep everyone aligned. We were using email for all our internal communication, and it was proving insufficient to keep everyone on the same page. Specifically, we didn\u2019t have [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/\" \/>\n<meta property=\"og:site_name\" content=\"Full Focus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/michaelhyatt\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/michaelhyatt\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-02T09:45:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fullfocusplanner.com\/wp-content\/uploads\/2019\/07\/GettyImages-558949221.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1999\" \/>\n\t<meta property=\"og:image:height\" content=\"1499\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Hyatt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@michaelhyatt\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/\"},\"author\":{\"name\":\"Michael Hyatt\",\"@id\":\"https:\/\/fullfocus.co\/#\/schema\/person\/e326267e17b1b742f4062fcbd4fdfff7\"},\"headline\":\"The Upside of an Experimental Mindset\",\"datePublished\":\"2019-07-02T09:45:36+00:00\",\"dateModified\":\"2019-07-02T09:45:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/\"},\"wordCount\":1488,\"publisher\":{\"@id\":\"https:\/\/fullfocus.co\/#organization\"},\"keywords\":[\"failure success\",\"Leadership Strategies\",\"mindset\"],\"articleSection\":[\"Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/\",\"url\":\"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/\",\"name\":\"The Upside of an Experimental Mindset | Full Focus\",\"isPartOf\":{\"@id\":\"https:\/\/fullfocus.co\/#website\"},\"datePublished\":\"2019-07-02T09:45:36+00:00\",\"dateModified\":\"2019-07-02T09:45:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fullfocus.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Upside of an Experimental Mindset\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fullfocus.co\/#website\",\"url\":\"https:\/\/fullfocus.co\/\",\"name\":\"Full Focus\",\"description\":\"Win at Work and Succeed at Life\",\"publisher\":{\"@id\":\"https:\/\/fullfocus.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fullfocus.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fullfocus.co\/#organization\",\"name\":\"Full Focus\",\"url\":\"https:\/\/fullfocus.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fullfocus.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fullfocus.co\/wp-content\/uploads\/2022\/02\/Full-Focus-Logo-Tan.svg\",\"contentUrl\":\"https:\/\/fullfocus.co\/wp-content\/uploads\/2022\/02\/Full-Focus-Logo-Tan.svg\",\"width\":805,\"height\":178,\"caption\":\"Full Focus\"},\"image\":{\"@id\":\"https:\/\/fullfocus.co\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/michaelhyatt\",\"https:\/\/www.instagram.com\/fullfocusplanner\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fullfocus.co\/#\/schema\/person\/e326267e17b1b742f4062fcbd4fdfff7\",\"name\":\"Michael Hyatt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fullfocus.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/96062f5af6c86933efd0adddcb29204f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/96062f5af6c86933efd0adddcb29204f?s=96&d=mm&r=g\",\"caption\":\"Michael Hyatt\"},\"description\":\"Michael Hyatt is the founder and chairman of Full Focus. He has scaled multiple companies over the years, including a $250M publishing company with 700+ employees and his own leadership development company that has grown over 60% year over year for the past 4 years. Under his leadership, Full Focus has been featured in the Inc. 5000 list of the fastest-growing companies in America for three years in a row and in 2020 the company was named to Inc.\u2019s Best Work Places list. He is also the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, Free to Focus and his newest book The Vision Driven Leader. He enjoys The Double Win with his wife of 40+ years, five daughters, and nine grandchildren.\",\"sameAs\":[\"https:\/\/fullfocus.co\",\"https:\/\/www.facebook.com\/michaelhyatt\/\",\"https:\/\/twitter.com\/michaelhyatt\"],\"url\":\"https:\/\/fullfocus.co\/author\/michaelhyatt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Upside of an Experimental Mindset | Full Focus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/","og_locale":"en_US","og_type":"article","og_title":"The Upside of an Experimental Mindset | Full Focus","og_description":"I first heard about Slack, a new software app for internal communication, in early 2014. At the time, our team was growing, and we were struggling to keep everyone aligned. We were using email for all our internal communication, and it was proving insufficient to keep everyone on the same page. Specifically, we didn\u2019t have [&hellip;]","og_url":"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/","og_site_name":"Full Focus","article_publisher":"https:\/\/facebook.com\/michaelhyatt","article_author":"https:\/\/www.facebook.com\/michaelhyatt\/","article_published_time":"2019-07-02T09:45:36+00:00","og_image":[{"width":1999,"height":1499,"url":"https:\/\/fullfocusplanner.com\/wp-content\/uploads\/2019\/07\/GettyImages-558949221.jpg","type":"image\/jpeg"}],"author":"Michael Hyatt","twitter_card":"summary_large_image","twitter_creator":"@michaelhyatt","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/#article","isPartOf":{"@id":"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/"},"author":{"name":"Michael Hyatt","@id":"https:\/\/fullfocus.co\/#\/schema\/person\/e326267e17b1b742f4062fcbd4fdfff7"},"headline":"The Upside of an Experimental Mindset","datePublished":"2019-07-02T09:45:36+00:00","dateModified":"2019-07-02T09:45:36+00:00","mainEntityOfPage":{"@id":"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/"},"wordCount":1488,"publisher":{"@id":"https:\/\/fullfocus.co\/#organization"},"keywords":["failure success","Leadership Strategies","mindset"],"articleSection":["Leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/","url":"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/","name":"The Upside of an Experimental Mindset | Full Focus","isPartOf":{"@id":"https:\/\/fullfocus.co\/#website"},"datePublished":"2019-07-02T09:45:36+00:00","dateModified":"2019-07-02T09:45:36+00:00","breadcrumb":{"@id":"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fullfocusplanner.com\/the-upside-of-an-experimental-mindset\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fullfocus.co\/"},{"@type":"ListItem","position":2,"name":"The Upside of an Experimental Mindset"}]},{"@type":"WebSite","@id":"https:\/\/fullfocus.co\/#website","url":"https:\/\/fullfocus.co\/","name":"Full Focus","description":"Win at Work and Succeed at Life","publisher":{"@id":"https:\/\/fullfocus.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fullfocus.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fullfocus.co\/#organization","name":"Full Focus","url":"https:\/\/fullfocus.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fullfocus.co\/#\/schema\/logo\/image\/","url":"https:\/\/fullfocus.co\/wp-content\/uploads\/2022\/02\/Full-Focus-Logo-Tan.svg","contentUrl":"https:\/\/fullfocus.co\/wp-content\/uploads\/2022\/02\/Full-Focus-Logo-Tan.svg","width":805,"height":178,"caption":"Full Focus"},"image":{"@id":"https:\/\/fullfocus.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/michaelhyatt","https:\/\/www.instagram.com\/fullfocusplanner\/"]},{"@type":"Person","@id":"https:\/\/fullfocus.co\/#\/schema\/person\/e326267e17b1b742f4062fcbd4fdfff7","name":"Michael Hyatt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fullfocus.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/96062f5af6c86933efd0adddcb29204f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96062f5af6c86933efd0adddcb29204f?s=96&d=mm&r=g","caption":"Michael Hyatt"},"description":"Michael Hyatt is the founder and chairman of Full Focus. He has scaled multiple companies over the years, including a $250M publishing company with 700+ employees and his own leadership development company that has grown over 60% year over year for the past 4 years. Under his leadership, Full Focus has been featured in the Inc. 5000 list of the fastest-growing companies in America for three years in a row and in 2020 the company was named to Inc.\u2019s Best Work Places list. He is also the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, Free to Focus and his newest book The Vision Driven Leader. He enjoys The Double Win with his wife of 40+ years, five daughters, and nine grandchildren.","sameAs":["https:\/\/fullfocus.co","https:\/\/www.facebook.com\/michaelhyatt\/","https:\/\/twitter.com\/michaelhyatt"],"url":"https:\/\/fullfocus.co\/author\/michaelhyatt\/"}]}},"_links":{"self":[{"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/posts\/44366"}],"collection":[{"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/comments?post=44366"}],"version-history":[{"count":0,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/posts\/44366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/media\/44377"}],"wp:attachment":[{"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/media?parent=44366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/categories?post=44366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/tags?post=44366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}