{"id":41504,"date":"2018-05-01T04:45:23","date_gmt":"2018-05-01T09:45:23","guid":{"rendered":"https:\/\/michaelhyatt.com\/?p=41504"},"modified":"2018-05-01T04:45:23","modified_gmt":"2018-05-01T09:45:23","slug":"how-to-foster-creativity","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/how-to-foster-creativity\/","title":{"rendered":"4 Steps to Foster Creativity"},"content":{"rendered":"

Creativity is not some remote and solitary island. Each day, from the studios of legendary visual effects outfit Industrial Light & Magic to the conference rooms of ad agencies to the mission control rooms of NASA, teams of people come together to conceptualize, develop, and realize innovations in everything from movies to public policy.<\/p>\n

Yet fostering creativity among teams takes more than just tossing some people into a room and writing vague ideas down on whiteboards. Creativity is a result of decisions that foster cultures of innovative thinking and inspirational problem-solving. People must feel safe to fail in their ambitious problem-solving. Diversity in ideas and approaches must be embraced and cultivated. Trusting relationships between team members must be promoted. Colleagues must be free to stretch beyond their silos and take on new challenges.<\/p>\n

By taking four key steps, you can build teamwork cultures that make innovation and creativity possible.<\/p>\n

1. Make it safe to fail<\/h3>\n

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Ad agency executives know this scenario well\u2014as does anyone who avidly watched Mad Men<\/em> and the travails of the ad agency\u2019s commercial director Sal Romano: A client asks you to, say, produce a commercial based on say, a popular film. You deliver exactly what they want (down to the well-placed lens flare at the conclusion of it), only for the pitch to be rejected by the client. Yet there is good news: Your team now has a new creative resource from which it can develop a campaign that another client loves.<\/p>\n

This happens in every field and the lesson remains the same: Good things can often come out of failure. Sometimes, as seen in the case of Apple\u2019s Newton handheld computer, failure can lead to new innovations that can transform companies and even open up new opportunities. In other cases, as tech guru Seth Godin points out, failure offers lessons on how to approach future projects strategically and practically that lead to success down the road.<\/p>\n\t\t