{"id":34025,"date":"2016-09-21T04:45:53","date_gmt":"2016-09-21T09:45:53","guid":{"rendered":"https:\/\/michaelhyatt.com\/?p=34025"},"modified":"2016-09-21T04:45:53","modified_gmt":"2016-09-21T09:45:53","slug":"productivity-pays","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/productivity-pays\/","title":{"rendered":"Why It Pays to Invest in Greater Productivity"},"content":{"rendered":"

We all have things we do really well. In our businesses, these are usually the tasks that drive revenue. But if you\u2019re like most entrepreneurs and executives, you probably only spend 20 percent of your time on these tasks.<\/p>\n\n

The rest goes to solving other people\u2019s problems, wading through oceans of email, attending inefficient meetings, putting out countless fires, and addressing draining operational issues. Been there, done that.<\/em><\/p>\n

Stealing Our Ideas and Energy<\/h3>\n

I\u2019ve moved in and out of both the corporate and entrepreneurial worlds throughout my career. One constant has been the challenge to stay productive amid all the interruptions and distractions.<\/p>\n

This is the norm for most leaders. We reach the c-suite or start our businesses because we deliver new ideas and great results. But before long, the business of business steals our best thinking and energy. There\u2019s just no time.<\/p>\n\n

In the c-suite or coffee shop, the reality is the same: It\u2019s easy to spend 80 percent of our time on nonproductive, low-leverage activities and just 20 percent on what moves the needle.<\/p>\n

But what if we could flip that?<\/p>\n

The Right Side of 80\/20<\/h3>\n

Imagine spending 80 percent of your time on the projects that drive your business forward instead of just keeping it going? That\u2019s a 300 percent increase in your ability to focus on the projects and priorities that generate cash now and in the future.<\/p>\n

If you could give your business 300 percent more of your best thinking and creativity, what would that do to your revenue? Would it double it or maybe even triple it?<\/p>\n

What about your personal income? What if it grew by 50 percent or more?<\/p>\n

What Doesn\u2019t Work<\/h3>\n

You\u2019re probably thinking, Sure, that would be amazing. But how in the world could I ever spend the majority of my time on high-leverage projects? I can barely get to any of them now because I\u2019m constantly interrupted and distracted by the day to day needs of my business.<\/em><\/p>\n

One thing we all know: The old productivity systems are never going to get you there. They deals in the small potatoes of getting more done at a faster speed. But speed is never enough.<\/p>\n

After all, leaders are measured by the results we produce, not the number of tasks we accomplish any given day or week.<\/p>\n

Achieve More by Doing Less<\/h3>\n

Productivity 2.0 is more about significant achievement than speed. This new approach to productivity has the power not only to bring balance and margin back into your personal life, but to dramatically increase the financial results you create for your business.<\/p>\n

If spending time on big-picture, creative, revenue-generating work feels like a luxury, you can be sure you\u2019re not reaching your professional potential. But it doesn\u2019t have to be that way.<\/p>\n

There are at least three reasons it pays to invest in greater productivity:<\/p>\n

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  1. You can focus on revenue-generating activities again.<\/strong> Peter Drucker famously said, \u201cGood executives focus on opportunities rather than problems.\u201d Investing in the right kind of productivity would empower you to focus on what builds your business. Instead of spinning plates and putting out fires, you could:\n