{"id":33530,"date":"2016-07-27T04:45:46","date_gmt":"2016-07-27T09:45:46","guid":{"rendered":"http:\/\/michaelhyatt.com\/?p=33530"},"modified":"2016-07-27T04:45:46","modified_gmt":"2016-07-27T09:45:46","slug":"frugality-costs","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/frugality-costs\/","title":{"rendered":"The High Cost of Shortsighted Frugality"},"content":{"rendered":"

Evernote upped its prices<\/a> last month. The Premium package, which is what I use, jumped from $50 a year to $70.<\/p>\n\n

That\u2019s a big hike, and people are complaining<\/a> like crazy. I can\u2019t tell you how many Twitter and Facebook rants I\u2019ve seen about this.<\/p>\n

I won\u2019t join the chorus. To me it represents a real-life example of shortsighted frugality.
\n<\/p>\n

Can we be honest for a moment? Yes, by itself the price hike looks significant. But we\u2019re talking $20\u2014for a year\u2019s worth of what every user I know recognizes is a fantastic productivity app.<\/p>\n

That\u2019s a pizza. It\u2019s a couple of lunches. It\u2019s a few cups of coffee. And people are threatening to abandon a platform they love over it. I\u2019m all for frugality, but frankly this doesn\u2019t make sense.<\/p>\n\n

What\u2019s really interesting is how the Evernote price hike highlights a divide I see with people all the time.<\/p>\n

Scarcity vs. Abundance<\/h3>\n

Researcher Carol Dweck talks about people with fixed mindsets and growth mindsets<\/a>. I usually frame it in terms of scarcity and abundance.<\/p>\n