team<\/a>, and (3) we\u2019ve generated massive momentum.<\/p>\nBut we\u2019re not just doing more for the sake of doing more. We have a simple and clear strategy for our content\u2014how we develop, distribute, monetize, and build community around it.<\/p>\n
4 Stages for Maximum Impact<\/h3>\n
These are my four stages for creating maximum impact for your message:<\/p>\n
\n- \u200bCreation.<\/strong>\u200b My blog is my \u201ccontent workbench.\u201d This is where I frame up ideas and share them with the world. My posts are the foundation for all my other content. This is my development strategy<\/em>.<\/p>\n<\/li>\n
- \u200bSyndication.<\/strong>\u200b I publish my blog content in a variety of other formats and channels. The more popular posts become podcasts, video series, or even magazine articles. The core ideas largely remain unchanged\u2014this just helps me extend my reach. This is my distribution strategy<\/em>.<\/p>\n<\/li>\n
- \u200bIteration.<\/strong>\u200b My best blog content also gets repurposed into other products: books, webinars, courses, and even membership content. It is always refined, enhanced, and expanded. This is my monetization strategy<\/em>.<\/p>\n<\/li>\n
- \n
\u200bParticipation.<\/strong>\u200b Content creates community. People want to talk about what they have read, heard, or seen. Moreover, they want to engage with the content creator, in this case, me. This is how I am currently using social media, including Periscope and Blab. This is also how I have used blog comments in the past (and may someday again). This is my engagement strategy<\/em>.<\/p>\n<\/li>\n<\/ol>\nWhat Every Successful Strategy Must Do<\/h3>\n
There are a lot of ways to do content. But based on my experience, I\u2019d say my model works well for anyone with something to say or sell. This four-stage strategy has allowed me to go from part-time blogger to full-time ideapreneur with a small but rapidly growing company.<\/p>\n
And here\u2019s what\u2019s most exciting of all. There\u2019s still room to grow for me\u2014or anyone out there with something unique to contribute.<\/p>\n\t\t