{"id":30094,"date":"2017-06-16T04:45:52","date_gmt":"2017-06-16T09:45:52","guid":{"rendered":"http:\/\/michaelhyatt.com\/?p=30094"},"modified":"2017-06-16T04:45:52","modified_gmt":"2017-06-16T09:45:52","slug":"every-social-media-channel","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/every-social-media-channel\/","title":{"rendered":"Why You Don\u2019t Need to Be Involved in Every Social Media Channel"},"content":{"rendered":"

I get asked a lot, \u201cHow do you find time to do it all? If I participate in every social media channel, I don\u2019t have time to do anything else!\u201d Exactly<\/em>.
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\nThe reality is that I don\u2019t do it all. You can\u2019t be everywhere in social media\u2014and you won\u2019t be effective trying. But the good news is that if you narrow your focus<\/em>, you can get serious traction and build your following.
\nThere\u2019s an old Chinese proverb that says a person who chases two rabbits catches neither. We\u2019ve all seen that in dozens of different contexts, haven\u2019t we? The more we add to our plates, the less we accomplish. We waste our efforts because we can\u2019t focus them.
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\nSocial media is no different. Thankfully, the old proverb can teach us three simple steps to get traction and build our social media following:<\/p>\n

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  1. Pick your rabbit.<\/strong> You can\u2019t master every channel, but your audience isn\u2019t in every channel. To get traction and build your audience, you need to focus where your audience most heavily congregates.
    \nThere are several ways to find this out. You can do a reader survey or research the available demographic data<\/a>, but the best place to start is a simple inventory of your current social media engagement. Where you getting the most traction right now? Focus your attention there.<\/p>\n<\/li>\n
  2. Study your rabbit.<\/strong> Once you\u2019ve chosen the channel where your audience is congregating, serve them better by studying the culture of that channel. Every channel has a culture of its own. Signing up for every service, posting the same content the same time in each one, and hoping something sticks is a recipe for failure.
    \nA couple of years ago, I almost quit Facebook. Why? I didn\u2019t understand the unique culture of Facebook. Once my friend Amy Porterfield explained it to me, it started making sense, and now it\u2019s a major part of my strategy. Every channel has tricks and nuances that will enrich the experience of you and your audience.<\/p>\n<\/li>\n
  3. \n

    Bag your rabbit.<\/strong> Now that you\u2019ve identified the channel and have spent some time learning its unique culture, it\u2019s time to bag the rabbit.<\/p>\n