{"id":22436,"date":"2013-06-14T04:00:43","date_gmt":"2013-06-14T09:00:43","guid":{"rendered":"http:\/\/michaelhyatt.com\/?p=22436"},"modified":"2022-03-21T12:23:32","modified_gmt":"2022-03-21T17:23:32","slug":"goal-setting","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/goal-setting\/","title":{"rendered":"The Beginner\u2019s Guide to Goal Setting"},"content":{"rendered":"<p>When I <a title=\"Michael Hyatt: My Speaking Page\" href=\"http:\/\/michaelhyatt.com\/speaking\" target=\"_blank\" rel=\"noopener noreferrer\">speak publicly<\/a>, I often ask how many people believe in the power of written goals. Every hand shoots up. Yet when I ask how many of them have written goals for <em>this year,<\/em> very few hands go up.<\/p>\n<p>This always surprises me, given the fact most people know intuitively (and <a title=\"Dominican University: Summary of Recent Goals Research by Gail Matthews\" href=\"http:\/\/cdn.sidsavara.com\/wp-content\/uploads\/2008\/09\/researchsummary2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">research has proved<\/a>) that those who write their goals down accomplish <em>significantly<\/em> more than those who do not write their goals.<br \/>\n<!--more--><br \/>\nSome of this, I suppose, is just inertia. But from years as a corporate executive, business coach, and best-selling author on the topic of goal achievement, I know that most people have just never been taught <em>how<\/em> to write effective goals.<\/p>\n<p>With that in mind, I wanted to offer a basic goal-setting primer. You can find plenty of advice online, but these are the five principles I follow in my own practice:<\/p>\n<h3><strong>1. Keep them few in number<\/strong><\/h3>\n<p>Productivity studies show that you really can\u2019t focus on more than 5\u20137\u201310 items at any one time. And don\u2019t try to cheat by including sections with several goals under each section. This is a recipe for losing focus and accomplishing very little. Instead, focus on a handful of goals that you can repeat almost from memory.<\/p>\n<h3><strong>2. Make them \u201cSMARTER\u201d<\/strong><\/h3>\n<p>In 1981, George T. Doran, a consultant and former Director of Corporate Planning for Washington Water Power Company published a paper titled \u201cThere's a S.M.A.R.T. Way to Write Management's Goals and Objectives.\u201d Since that time, various teachers have used and modified this acronym in various ways, including me. In my SMARTER version, as outlined in my book, <em><a href=\"http:\/\/yourbestyeareverbook.com\">Your Best Year Ever<\/a>,<\/em> goals must meet seven criteria. They must be:<\/p>\n<ul>\n<li><em>Specific<\/em>\u2014your goals must identify exactly what you want to accomplish in as much specificity as you can muster.<div class=\"callout\">Bad: Write a book.<br \/>\nGood: Write a book proposal for <em>The Vision Driven Leader.<\/em><\/div><\/li>\n<li><em>Measurable<\/em>\u2014as the old adage says, \u201cyou can\u2019t manage what you can\u2019t measure.\u201d If possible, try to quantify the result. You want to know absolutely, positively whether or not you hit the goal.<div class=\"callout\">Bad: \u201cEarn more this year than last.\u201d<br \/>\nGood: \u201cEarn $5,000 more this year than last.\u201d<\/div><\/li>\n<li><em>Actionable<\/em>\u2014every goal should start with an action verb (e.g., \u201cquit,\u201d \u201crun,\u201d \u201cfinish,\u201d \u201celiminate,\u201d etc.) rather than a to-be verb (e.g., \u201cam,\u201d \u201cbe,\u201d \u201chave,\u201d etc.)<div class=\"callout\">Bad: Be more consistent in blogging.<br \/>\nGood: Write two blog posts per week.<\/div><\/li>\n<li><em>Risky<\/em>\u2014a good goal should stretch you, but not too much. I go right up to the edge of my comfort zone and then step over it. (If I am not out of my <a title=\"Michael Hyatt: Why Frequent Trips Outside Your Comfort Zone Are So Important\" href=\"http:\/\/michaelhyatt.com\/outside-your-comfort-zone.html\" target=\"_blank\" rel=\"noopener noreferrer\">comfort zone<\/a>, I\u2019m not thinking big enough.)<div class=\"callout\">Bad: Increase sales by 2 percent.<br \/>\nGood: Increase sales by 10 percent.<\/div><\/li>\n<li><em>Time-keyed<\/em>\u2014every goal needs a date associated with it. When do you plan to deliver on that goal. It could be by year-end (December 31) or it could be more near-term (March 31). A goal without a date is just a dream. Make sure that every goal ends with a <em>by when<\/em> date.<div class=\"callout\">Bad: Lose 20 pounds.<br \/>\nGood: Lose 20 pounds by June 30th.<\/div><\/li>\n<li><em>Exciting<\/em>\u2014you should be personally excited about achieving the goal. If this isn\u2019t the case, then you likely won\u2019t have the motivation necessary to continue pursuing the goal when you encounter unexpected challenges\u2014which you inevitably will.<div class=\"callout\">Bad: Take another one-week summer vacation.<br \/>\nGood: Take a two-week vacation to Italy.<\/div><\/li>\n<li><em>Relevant<\/em>\u2014your goal should be relevant\u2014or aligned with\u2014your values, your season in life, and your other goals.<div class=\"callout\">Bad: Start a new business at the same time you want to get a masters degree.<br \/>\nGood: Do one or the other.<\/div><\/li>\n<\/ul>\n<h3><strong>3. Write them down<\/strong><\/h3>\n<p>This is critical. There is a huge power in writing your goals down even if you never develop an action plan or do anything else (not recommended). Henriette Anne Klauser documents this in her fascinating book, <em><a title=\"Amazon: Write It Down and Make It Happen by Henriette Anne Klauser\" href=\"http:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0684850028\/mhyatt-20\" target=\"_blank\" rel=\"noopener noreferrer\">Write It Down and Make It Happen<\/a>.<\/em> When you write something down, you are stating your intention and setting things in motion.<\/p>\n<h3><strong>4. Review them frequently<\/strong><\/h3>\n<p>While writing your goals down is a powerful exercise in itself, the real juice is in reviewing them on a regular basis. This is what turns them into reality. Every time I review my goals, I ask myself, <em>What\u2019s the next step I need to take to move toward this goal.<\/em> You can review them daily, weekly, or monthly. (I <a title=\"Michael Hyatt: The Importance of the Weekly Review\" href=\"http:\/\/michaelhyatt.com\/the-importance-of-the-weekly-review.html\" target=\"_blank\" rel=\"noopener noreferrer\">review them weekly<\/a>.) It\u2019s up to you. The key is to do let them inspire and populate your daily task list.<\/p>\n<h3><strong>5. Share them selectively<\/strong><\/h3>\n<p>I used to advise people to \u201cgo public\u201d with their goals\u2014even blog about them. But in his 2010 TED talk, Derek Sivers <a title=\"Michael Hyatt: Should You Keep Your Goals to Yourself?\" href=\"http:\/\/michaelhyatt.com\/should-you-keep-your-goals-to-yourself.html\" target=\"_blank\" rel=\"noopener noreferrer\">makes the compelling case<\/a> that telling someone your goals makes them less likely to happen. Now I counsel people not to share them with anyone who is not committed to helping you achieve them (e.g., your mentor, mastermind group, or business partner).<\/p>\n<p>&nbsp;<\/p>\n<p>The practice of goal-setting is not just helpful; it is a prerequisite for happiness. <a title=\"Psychology Today: Goal Progress and Happiness\" href=\"http:\/\/www.psychologytoday.com\/blog\/dont-delay\/200806\/goal-progress-and-happiness\" target=\"_blank\" rel=\"noopener noreferrer\">Psychologists tell us<\/a> that people who make consistent progress toward meaningful goals live happier more satisfied lives than those who don\u2019t.<\/p>\n<p>If you don\u2019t have written goals, let me encourage you to make an appointment on your calendar to work on them. You can get a rough draft done in as little as an hour or two. Few things in life pay such rich dividends for such a modest investment.<\/p>\n<p>If you want to go deeper, consider enrolling in my goal-achievement course, <em><a href=\"http:\/\/bestyearever.me\/join\">5 Days to Your Best Year Ever<\/a>.<\/em> More than 35,000 people have used it to get fit, lose weight, start a business, write a book, and achieve almost every conceivable personal and professional goal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I speak publicly, I often ask how many people believe in the power of written goals. Every hand shoots up. Yet when I ask how many of them have written goals for this year, very few hands go up. This always surprises me, given the fact most people know intuitively (and research has proved) [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[71,20,15,95,78,30],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Beginner\u2019s Guide to Goal Setting<\/title>\n<meta name=\"description\" content=\"Most people have never been taught how to write effective goals. Because of that, I wanted to share these 5 goal-setting principles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fullfocus.co\/goal-setting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Beginner\u2019s Guide to Goal Setting\" \/>\n<meta property=\"og:description\" content=\"Most people have never been taught how to write effective goals. Because of that, I wanted to share these 5 goal-setting principles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fullfocus.co\/goal-setting\/\" \/>\n<meta property=\"og:site_name\" content=\"Full Focus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/michaelhyatt\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/michaelhyatt\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-14T09:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-21T17:23:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fullfocus.co\/wp-content\/uploads\/2013\/06\/iStock_000021386717Medium-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1698\" \/>\n\t<meta property=\"og:image:height\" content=\"1131\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Hyatt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@michaelhyatt\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fullfocus.co\/goal-setting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fullfocus.co\/goal-setting\/\"},\"author\":{\"name\":\"Michael Hyatt\",\"@id\":\"https:\/\/fullfocus.co\/#\/schema\/person\/e326267e17b1b742f4062fcbd4fdfff7\"},\"headline\":\"The Beginner\u2019s Guide to Goal Setting\",\"datePublished\":\"2013-06-14T09:00:43+00:00\",\"dateModified\":\"2022-03-21T17:23:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fullfocus.co\/goal-setting\/\"},\"wordCount\":978,\"publisher\":{\"@id\":\"https:\/\/fullfocus.co\/#organization\"},\"keywords\":[\"Goal Setting\",\"goals\",\"Personal Development\",\"Planning\",\"Priorities\",\"Productivity\"],\"articleSection\":[\"Personal Development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fullfocus.co\/goal-setting\/\",\"url\":\"https:\/\/fullfocus.co\/goal-setting\/\",\"name\":\"The Beginner\u2019s Guide to Goal Setting\",\"isPartOf\":{\"@id\":\"https:\/\/fullfocus.co\/#website\"},\"datePublished\":\"2013-06-14T09:00:43+00:00\",\"dateModified\":\"2022-03-21T17:23:32+00:00\",\"description\":\"Most people have never been taught how to write effective goals. Because of that, I wanted to share these 5 goal-setting principles.\",\"breadcrumb\":{\"@id\":\"https:\/\/fullfocus.co\/goal-setting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fullfocus.co\/goal-setting\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fullfocus.co\/goal-setting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fullfocus.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Beginner\u2019s Guide to Goal Setting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fullfocus.co\/#website\",\"url\":\"https:\/\/fullfocus.co\/\",\"name\":\"Full Focus\",\"description\":\"Win at Work and Succeed at Life\",\"publisher\":{\"@id\":\"https:\/\/fullfocus.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fullfocus.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fullfocus.co\/#organization\",\"name\":\"Full Focus\",\"url\":\"https:\/\/fullfocus.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fullfocus.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fullfocus.co\/wp-content\/uploads\/2022\/02\/Full-Focus-Logo-Tan.svg\",\"contentUrl\":\"https:\/\/fullfocus.co\/wp-content\/uploads\/2022\/02\/Full-Focus-Logo-Tan.svg\",\"width\":805,\"height\":178,\"caption\":\"Full Focus\"},\"image\":{\"@id\":\"https:\/\/fullfocus.co\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/michaelhyatt\",\"https:\/\/www.instagram.com\/fullfocusplanner\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fullfocus.co\/#\/schema\/person\/e326267e17b1b742f4062fcbd4fdfff7\",\"name\":\"Michael Hyatt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fullfocus.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/96062f5af6c86933efd0adddcb29204f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/96062f5af6c86933efd0adddcb29204f?s=96&d=mm&r=g\",\"caption\":\"Michael Hyatt\"},\"description\":\"Michael Hyatt is the founder and chairman of Full Focus. He has scaled multiple companies over the years, including a $250M publishing company with 700+ employees and his own leadership development company that has grown over 60% year over year for the past 4 years. Under his leadership, Full Focus has been featured in the Inc. 5000 list of the fastest-growing companies in America for three years in a row and in 2020 the company was named to Inc.\u2019s Best Work Places list. He is also the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, Free to Focus and his newest book The Vision Driven Leader. He enjoys The Double Win with his wife of 40+ years, five daughters, and nine grandchildren.\",\"sameAs\":[\"https:\/\/fullfocus.co\",\"https:\/\/www.facebook.com\/michaelhyatt\/\",\"https:\/\/twitter.com\/michaelhyatt\"],\"url\":\"https:\/\/fullfocus.co\/author\/michaelhyatt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Beginner\u2019s Guide to Goal Setting","description":"Most people have never been taught how to write effective goals. Because of that, I wanted to share these 5 goal-setting principles.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fullfocus.co\/goal-setting\/","og_locale":"en_US","og_type":"article","og_title":"The Beginner\u2019s Guide to Goal Setting","og_description":"Most people have never been taught how to write effective goals. Because of that, I wanted to share these 5 goal-setting principles.","og_url":"https:\/\/fullfocus.co\/goal-setting\/","og_site_name":"Full Focus","article_publisher":"https:\/\/facebook.com\/michaelhyatt","article_author":"https:\/\/www.facebook.com\/michaelhyatt\/","article_published_time":"2013-06-14T09:00:43+00:00","article_modified_time":"2022-03-21T17:23:32+00:00","og_image":[{"width":1698,"height":1131,"url":"https:\/\/fullfocus.co\/wp-content\/uploads\/2013\/06\/iStock_000021386717Medium-1.jpg","type":"image\/jpeg"}],"author":"Michael Hyatt","twitter_card":"summary_large_image","twitter_creator":"@michaelhyatt","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fullfocus.co\/goal-setting\/#article","isPartOf":{"@id":"https:\/\/fullfocus.co\/goal-setting\/"},"author":{"name":"Michael Hyatt","@id":"https:\/\/fullfocus.co\/#\/schema\/person\/e326267e17b1b742f4062fcbd4fdfff7"},"headline":"The Beginner\u2019s Guide to Goal Setting","datePublished":"2013-06-14T09:00:43+00:00","dateModified":"2022-03-21T17:23:32+00:00","mainEntityOfPage":{"@id":"https:\/\/fullfocus.co\/goal-setting\/"},"wordCount":978,"publisher":{"@id":"https:\/\/fullfocus.co\/#organization"},"keywords":["Goal Setting","goals","Personal Development","Planning","Priorities","Productivity"],"articleSection":["Personal Development"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/fullfocus.co\/goal-setting\/","url":"https:\/\/fullfocus.co\/goal-setting\/","name":"The Beginner\u2019s Guide to Goal Setting","isPartOf":{"@id":"https:\/\/fullfocus.co\/#website"},"datePublished":"2013-06-14T09:00:43+00:00","dateModified":"2022-03-21T17:23:32+00:00","description":"Most people have never been taught how to write effective goals. Because of that, I wanted to share these 5 goal-setting principles.","breadcrumb":{"@id":"https:\/\/fullfocus.co\/goal-setting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fullfocus.co\/goal-setting\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fullfocus.co\/goal-setting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fullfocus.co\/"},{"@type":"ListItem","position":2,"name":"The Beginner\u2019s Guide to Goal Setting"}]},{"@type":"WebSite","@id":"https:\/\/fullfocus.co\/#website","url":"https:\/\/fullfocus.co\/","name":"Full Focus","description":"Win at Work and Succeed at Life","publisher":{"@id":"https:\/\/fullfocus.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fullfocus.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fullfocus.co\/#organization","name":"Full Focus","url":"https:\/\/fullfocus.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fullfocus.co\/#\/schema\/logo\/image\/","url":"https:\/\/fullfocus.co\/wp-content\/uploads\/2022\/02\/Full-Focus-Logo-Tan.svg","contentUrl":"https:\/\/fullfocus.co\/wp-content\/uploads\/2022\/02\/Full-Focus-Logo-Tan.svg","width":805,"height":178,"caption":"Full Focus"},"image":{"@id":"https:\/\/fullfocus.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/michaelhyatt","https:\/\/www.instagram.com\/fullfocusplanner\/"]},{"@type":"Person","@id":"https:\/\/fullfocus.co\/#\/schema\/person\/e326267e17b1b742f4062fcbd4fdfff7","name":"Michael Hyatt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fullfocus.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/96062f5af6c86933efd0adddcb29204f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96062f5af6c86933efd0adddcb29204f?s=96&d=mm&r=g","caption":"Michael Hyatt"},"description":"Michael Hyatt is the founder and chairman of Full Focus. He has scaled multiple companies over the years, including a $250M publishing company with 700+ employees and his own leadership development company that has grown over 60% year over year for the past 4 years. Under his leadership, Full Focus has been featured in the Inc. 5000 list of the fastest-growing companies in America for three years in a row and in 2020 the company was named to Inc.\u2019s Best Work Places list. He is also the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, Free to Focus and his newest book The Vision Driven Leader. He enjoys The Double Win with his wife of 40+ years, five daughters, and nine grandchildren.","sameAs":["https:\/\/fullfocus.co","https:\/\/www.facebook.com\/michaelhyatt\/","https:\/\/twitter.com\/michaelhyatt"],"url":"https:\/\/fullfocus.co\/author\/michaelhyatt\/"}]}},"_links":{"self":[{"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/posts\/22436"}],"collection":[{"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/comments?post=22436"}],"version-history":[{"count":0,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/posts\/22436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/media\/22459"}],"wp:attachment":[{"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/media?parent=22436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/categories?post=22436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fullfocus.co\/wp-json\/wp\/v2\/tags?post=22436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}