![\"Decisive](\"https:\/\/fullfocus.co\/wp-content\/uploads\/2013\/03\/3d-decisive-book1.jpg\")
<\/a><\/p>\nFor example:<\/p>\n
- \n
- Forty-one percent of first marriages end in divorce.<\/li>\n
- Forty-four percent of lawyers would not recommend a career in law to young people.<\/li>\n
- Eighty-three percent of corporate mergers and acquisitions fail to create any value for shareholders.<\/li>\n<\/ul>\n
According to bestselling authors Chip Heath and Dan Heath, \u201cWhen it comes to making decisions, it\u2019s clear that our brains are flawed instruments.\u201d Whether we rely on complex analysis or gut reactions, the results are about the same.<\/p>\n
Unfortunately, merely being aware of these shortcomings doesn\u2019t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?<\/p>\n
That\u2019s why the Heath brothers wrote their new book, Decisive: How to Make Better Choices in Life and Work<\/a><\/em>. I spent this last weekend reading it.<\/p>\n
First, we have to understand the problem. The authors point out the \u201cfour villains\u201d when it comes to making decisions:<\/p>\n
- \n
- We have too narrow of focus.<\/strong> We are guilty of \u201cspotlight thinking.\u201d We focus on the obvious and visible. We miss important facts outside our immediate view.<\/li>\n
- We fall into confirmation bias.<\/strong> We develop a quick belief about something and then seek out information that confirms that belief.<\/li>\n
- We get caught in short-term emotion.<\/strong> We are too emotionally connected to the decision and struggle with being appropriately detached.<\/li>\n
- We are guilty of overconfidence.<\/strong> We assume that we know more than we actually do know and jump to conclusions, thinking we can accurately predict the future.<\/li>\n<\/ol>\n
The great value of the book is that it lays out a decision-making process<\/em> that can be used in any situation. It is designed to counteract the influence of the four villains and consists of four steps:<\/p>\n
- \n
- Widen your options.<\/li>\n
- Reality-test your assumptions.<\/li>\n
- Attain distance before deciding.<\/li>\n
- Prepare to be wrong.<\/li>\n<\/ol>\n
The authors refer to this as the WRAP Process from the first letter of each step. By the way, these four steps are sequential\u2014you do them in order. And the more you employ this process, the better you get at it. With enough practice, it becomes second-nature.<\/p>\n
In typical Heath brothers style, the book is filled with wonderful and memorable (dare I say \u201csticky<\/a>\u201d?) anecdotes that illustrate every principle. The book offers fresh strategies and fresh tools for making better choices.<\/p>\n
The first thing I am going to do now that I have read Decisive<\/a><\/em> is have everyone on my team read it. I can\u2019t imagine anything that could impact the quality of our lives and business more than making better decisions.<\/p>\n
I gave away 100 copies of Decisive<\/a><\/em>. To qualify, my readers had to comment below. You can find the list of winners<\/a> here.<\/a><\/div>\nWhat appeals to you about this book and why do you want a copy?<\/div>\n","protected":false},"excerpt":{"rendered":"Human beings are notoriously bad at making decisions. In their new book, Decisive, bestselling authors, Chip Heath and Dan Heath offer a four-step process for making better decisions. I am also giving away 50 copies.<\/p>\n","protected":false},"author":8,"featured_media":21064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[1163,1164,44,255,1165,470],"acf":[],"yoast_head":"\n
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- We fall into confirmation bias.<\/strong> We develop a quick belief about something and then seek out information that confirms that belief.<\/li>\n
- We have too narrow of focus.<\/strong> We are guilty of \u201cspotlight thinking.\u201d We focus on the obvious and visible. We miss important facts outside our immediate view.<\/li>\n