{"id":20730,"date":"2013-03-08T04:00:26","date_gmt":"2013-03-08T10:00:26","guid":{"rendered":"http:\/\/michaelhyatt.com\/?p=20730"},"modified":"2013-03-08T04:00:26","modified_gmt":"2013-03-08T10:00:26","slug":"remarkable-products","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/remarkable-products\/","title":{"rendered":"3 Ways to Make Your Products Remarkable"},"content":{"rendered":"

At the Launch Conference<\/a> a few months ago, I had the opportunity to sit down with New York Times<\/em> bestselling author, Lysa TerKeurst<\/a> and interview her about her concept of \u201cRemarkable Marketing.\u201d What she had to say is applicable to anyone who is trying to get their message heard.<\/p>\n

[vimeo id=61056106]<\/p>\n

According to Lysa, the most important thing you can do in marketing is create powerful conversations around your product or service. In other words, make your products remark-able<\/a>.
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\nHow do you do this? She suggests three ways:<\/p>\n

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  1. Identify the felt need.<\/strong> The time to consider the marketing is in the concept phase.<\/em> At this point, you must study your tribe and their felt needs. A felt need is either the question they are asking or the problem they want solved.<\/li>\n
  2. Formulate a promise.<\/strong> This is the answer to their question or the solution to their need. Your job as a marketer is not to answer every question or solve every problem. You have to limit your focus to the questions and problems they have.<\/em><\/li>\n
  3. Focus on your value.<\/strong> No one is looking to buy your products per se.<\/em> Instead, they are looking to get their needs met. As marketers, that means you have to frame your product as the answer to their question or the solution to their problem.<\/li>\n<\/ol>\n

    From this three-step process comes a series of value statements. Here are a few examples from Lysa\u2019s newest book, Unglued<\/em><\/a>, which is also a New York Times<\/em> bestseller:<\/p>\n