{"id":18725,"date":"2012-09-19T04:00:21","date_gmt":"2012-09-19T09:00:21","guid":{"rendered":"http:\/\/michaelhyatt.com\/?p=18725"},"modified":"2012-09-19T04:00:21","modified_gmt":"2012-09-19T09:00:21","slug":"pricing-books-according-to-length","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/pricing-books-according-to-length\/","title":{"rendered":"Should Books Be Priced According to Their Length?"},"content":{"rendered":"

When I was in the publishing business, the sales staff often wanted to correlate a book’s length with its value. They believed that books with more pages should be priced higher. Books with fewer pages should be priced lower.<\/p>\n

\"Stack<\/p>\n

Photo courtesy of ©iStockphoto.com\/bitterfly<\/div>\n

But is this true?Yesterday, I got this e-mail from an unhappy customer about her purchase of Writing a Winning Book Proposal<\/a>,<\/em> my e-book for authors:<\/p>\n

I felt hugely ripped off by your ‘book.’ You didn’t say anything I didn’t already know and didn’t address any of the questions I actually had. You used a big font to pad the pages, but your content was truly sparse. No publisher in the country would have published this ‘book’ and charged $20.<\/p>\n

What you wrote was more of a pamphlet and should have been advertised as such. I was totally disillusioned that a Christian man of your caliber and reputation would burn me like that. I know we all have to make a living, but we need to make an honest one.<\/p><\/blockquote>\n

Let’s set aside her perception of the quality for a minute. If you go to the sales page<\/a>, you’ll see about 20 endorsements from leading agents and about 1,200 from satisfied customers. These speak for themselves.<\/p>\n

Let’s also set aside her charge that I somehow mis-represented the length of the book and was thus dishonest and ripped her off.<\/p>\n