{"id":1667,"date":"2009-04-29T06:00:20","date_gmt":"2009-04-29T12:00:20","guid":{"rendered":"http:\/\/michaelhyatt.com\/2009\/04\/how-can-you-get-published-if-you-don%e2%80%99t-have-a-platform.html"},"modified":"2009-04-29T06:00:20","modified_gmt":"2009-04-29T12:00:20","slug":"how-can-you-get-published-if-you-dont-have-a-platform","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/how-can-you-get-published-if-you-dont-have-a-platform\/","title":{"rendered":"How Can You Get Published If You Don\u2019t Have a Platform?"},"content":{"rendered":"<p>I received an email yesterday from a young lady who wanted to write a book. She complained that neither publishers nor agents would give her a chance. According to her, their main objection was that she didn\u2019t have <em>a platform.<\/em> \u201cHow can I get a platform,\u201d she wrote, \u201cif no one will publish me?\u201d<\/p>\n<p><!--more--><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fullfocus.co\/wp-content\/uploads\/2009\/12\/iStock_000007152512Small.jpg\" width=\"570\" height=\"381\" alt=\"Photo courtesy of \u00a9iStockphoto.com\/Sean_Warren, Image #7152512\" title=\"Photo courtesy of \u00a9iStockphoto.com\/Sean_Warren, Image #7152512\" \/><\/p>\n<div class=\"photocredit\">Photo courtesy of \u00a9iStockphoto.com\/Sean_Warren<\/div>\n<p>Frankly, I get this question a lot. The answer is simpler than you think: <em>build one.<\/em> It\u2019s never been more possible. For the first time in history, perhaps, you don\u2019t need a lot of money or even the right connections. What you need is something to say, a fair amount of determination, and persistence. But it is possible.<\/p>\n<p>By \u201cplatform\u201d most publishers mean the ability to influence an audience that is large enough to make publishing a book less of a risk. Just a few years ago, this meant you had to have a television or radio show or write a regular magazine or newspaper column. This typically required a lot of money or important contacts.<\/p>\n<p>But today, by starting a blog and making use of social networking tools like <a href=\"http:\/\/twitter.com\/\" title=\"Twitter website\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> and <a href=\"http:\/\/www.facebook.com\" title=\"Facebook website\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, you can build a big platform with little more that the investment of your creativity and time. I\u2019m not saying it is easy, but I am saying it is within reach. (By the way, I consider my blog to be my \u201chomebase\u201d and <a href=\"http:\/\/twitter.com\/\" title=\"Twitter website\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>, <a href=\"http:\/\/www.facebook.com\" title=\"Facebook website\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"http:\/\/www.plaxo.com\/\" title=\"Plaxo website\" target=\"_blank\" rel=\"noopener\">Plaxo<\/a>, <a href=\"http:\/\/www.linkedin.com\/\" title=\"LinkedIn website\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, etc., to be \u201coutposts.\u201d)<\/p>\n<p><span class=\"pullquote\"><!-- For the first time in history, perhaps, you don\u2019t need a lot of money or even the right connections. What you need is something to say. --> Therefore, if you are thinking about writing a book, and if you don\u2019t already have a large media platform,<\/span> I would strongly urge you to start blogging. Why? I can think of four reasons:<\/p>\n<ol>\n<li><strong>It will hone your writing skills.<\/strong> The truth is, that if you can\u2019t muster the discipline to blog consistently, you won't have the discipline to write a book either. In addition, blogging enables you to \u201cfind your voice,\u201d one post at a time. The more you write, the better you will get. There\u2019s no substitute for practice\u2014and lots of it.<\/li>\n<li><strong>It will provide near-instant feedback.<\/strong> The problem with writing a book is that it is a long process. You won't get much feedback along the way. And you won\u2019t really discover if you have hit the bulls eye, so to speak, until <em>after<\/em> you have invested a great deal of blood, sweat, and tears. With blogging, you get almost instant feedback, particularly if you encourage comments. This will give you a tremendous boost to stay with the process and keep writing.<\/li>\n<li><strong>It will enable you to build a <a href=\"https:\/\/michaelhyatt.com\/2008\/11\/book-review-friday-tribes-by-seth-godin.html\" title=\"my review of Tribes\" target=\"_blank\" rel=\"noopener\">tribe<\/a>.<\/strong> If your writing is good, and if it connects with people, then they will begin to tell others. Whether they mention your blog in casual conversation or <a href=\"http:\/\/twitter.com\/\" title=\"Twitter website\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> a link to a post that was meaningful to them, you will start to attract readers. This will be slow at first, but you must persevere. Like almost everything in life, it\u2019s difficult to overcome inertia and get the flywheel turning. But once you do, the growth will come more quickly.<\/li>\n<li><strong>It will eventually get an agent or publisher\u2019s attention.<\/strong> Once you are getting 500\u20131,000 <a href=\"http:\/\/en.wikipedia.org\/wiki\/Unique_visitors\" title=\"definition of unique visitors\" target=\"_blank\" rel=\"noopener\">unique visitors<\/a> a day, you suddenly have a platform that can be leveraged into a book deal. In order to track this, I would strongly urge to sign up with <a href=\"https:\/\/www.google.com\/analytics\" title=\"Google Analytics website\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>. This will provide you with a verifiable way to prove to an agent or a publisher that you have the traffic you claim to have.<\/li>\n<\/ol>\n<p>Obviously, you can blame agents, publishers, the industry, or even the economy for why you can\u2019t seem to get published. Or, you can roll up your sleeves and get to work.<\/p>\n<div class=\"question\">Question: What\u2019s keeping you from blogging consistently? What can you do today to get back on track?<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I received an email yesterday from a young lady who wanted to write a book. She complained that neither publishers nor agents would give her a chance. According to her, their main objection was that she didn\u2019t have a platform. \u201cHow can I get a platform,\u201d she wrote, \u201cif no one will publish me?\u201d<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264],"tags":[1383,658,1423,1608,976,662],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Can You Get Published If You Don\u2019t Have a Platform? | Full Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fullfocus.co\/how-can-you-get-published-if-you-dont-have-a-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can You Get Published If You Don\u2019t Have a Platform? | Full Focus\" \/>\n<meta property=\"og:description\" content=\"I received an email yesterday from a young lady who wanted to write a book. 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He has scaled multiple companies over the years, including a $250M publishing company with 700+ employees and his own leadership development company that has grown over 60% year over year for the past 4 years. Under his leadership, Full Focus has been featured in the Inc. 5000 list of the fastest-growing companies in America for three years in a row and in 2020 the company was named to Inc.\u2019s Best Work Places list. He is also the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, Free to Focus and his newest book The Vision Driven Leader. 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