{"id":12582,"date":"2011-09-14T04:00:34","date_gmt":"2011-09-14T09:00:34","guid":{"rendered":"http:\/\/michaelhyatt.com\/?p=12582"},"modified":"2011-09-14T04:00:34","modified_gmt":"2011-09-14T09:00:34","slug":"how-to-secure-raving-endorsements-for-your-product-or-service","status":"publish","type":"post","link":"https:\/\/fullfocus.co\/how-to-secure-raving-endorsements-for-your-product-or-service\/","title":{"rendered":"How to Secure Raving Endorsements for Your Product or Service"},"content":{"rendered":"

Endorsements are used extensively in all forms of marketing. And for good reason. They provide third-party validation and social authority. They make it easier for potential gate-keepers and customers to say “yes.”<\/p>\n

\"A<\/p>\n

For example, I never order a book without reading the endorsements and some of the reviews. Gail and I never go to a movie without checking out its score on Rotten Tomatoes<\/a>. We rarely try a new restaurant without a recommendation or two from someone we trust.<\/p>\n

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This has become common-place in almost every area of life. Why? Because with so many options, few of us have time to do the evaluation ourselves. Instead, we rely on the opinions of people we trust. This reduces the risk and helps us make a decision faster.<\/p>\n

This is why if you are going to succeed as a creative, you can’t afford to ignore endorsements. You must try to get them for every<\/em> product you create. While the process is sometimes difficult and time-consuming, it is absolutely crucial to getting the visibility and credibility you need.<\/p>\n

Endorsements fall into two types:<\/p>\n